Dagne Dover

Marketing Strategy Breakdown

Logo of
Dagne Dover
An overview of
Dagne Dover
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Dagne Dover

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Dagne Dover, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Dagne Dover team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 8.0% of their emails - the main ones they use are 👋 🔥.

On Panoramata, we gather and analyze the entire Dagne Dover email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hello 👋 Is It Me You're Looking For?' and 'Team Faves. Going Fast.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://dagnedover.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Dagne Dover

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Dagne Dover

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1985.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dagne Dover

 gets a score of

1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Landed. - Sale - FOMO - Is - Introducing - Coming

Emoji use in subject lines

8.0
% of subject lines have emojis

Most popular emojis

👋 - 🔥

👋 - 🔥

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dagne Dover

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Featured Email Marketing Assets from

Dagne Dover

Hello 👋 Is It Me You're Looking For?

Hello 👋 Is It Me You're Looking For?

Email from

Dagne Dover

Team Faves. Going Fast.

Team Faves. Going Fast.

Email from

Dagne Dover

Puff. Has. Landed.

Puff. Has. Landed.

Email from

Dagne Dover

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Featured Ads and Paid Media Examples from

Dagne Dover

Dagne Dover
Dagne Dover

Feed Ad from

Dagne Dover

Dagne Dover
Dagne Dover

Feed Ad from

Dagne Dover

Dagne Dover
Dagne Dover

Feed Ad from

Dagne Dover

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://dagnedover.com

Domain Rating

64
This is the overall metric that matters most, as it sets
Dagne Dover
domain SEO authority.

It shows the power of
Dagne Dover
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dagnedover.com
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://dagnedover.com
, as their domain authority is
64
, their score can be considered average.

Here, for
https://dagnedover.com
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://dagnedover.com
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

79734
One of the most important metrics for
Dagne Dover
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10730
) and their Domain Rating.

Total Keywords

10730
Why does this matter for
Dagne Dover
SEO strategy? 

This is the total number of keywords where 
Dagne Dover
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3004
The total number of domain who have a link to  
Dagne Dover
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

28305
What's a backlink? A link from another domain that redirect to  
Dagne Dover
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27399

Backlinks NoFollow

13081

Backlinks Redirect

130

Backlinks Images

1889

Backlinks Frame

0

Backlinks Form

771

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Softwares and Marketing eCommerce Stack

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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accessiBe

Website accessibility monitoring and auditing platform.

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Afterpay

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Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

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Criteo

Behavioural targeting for e-commerce customers.

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Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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"Incredible benchmarks"
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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