The Nue Co

Marketing Strategy Breakdown

Logo of
The Nue Co

They develop natural, science-backed supplements designed to work with your body—not against it. Health as an Ecosystem + Topical & Ingestible Health + Ethical & Sustainable Sourcing + Pro-Clean, Pro-Science, Pro-Planet Supporters of 1% For The Planet.

An overview of
The Nue Co
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

The Nue Co

- Ecommerce marketing strategy

There’s a lot to learn from The Nue Co ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the The Nue Co team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 💊 🌎 😴 🌏 📣.

We display here a overview of The Nue Co email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '25% off everything starts now' and 'Have you shopped the sale yet?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.thenueco.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

The Nue Co

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

The Nue Co

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2517.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Nue Co

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

approach - to - skincare. - Overindulged - Tired - Get

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

💊 - 🌎 - 😴 - 🌏 - 📣

💊 - 🌎 - 😴 - 🌏 - 📣

What does it say about their email marketing strategy - especially on their subject lines? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Nue Co

Featured Email Marketing Assets from

The Nue Co

25% off everything starts now

25% off everything starts now

Email from

The Nue Co

Have you shopped the sale yet?

Have you shopped the sale yet?

Email from

The Nue Co

25% off ends *today*

25% off ends *today*

Email from

The Nue Co

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The Nue Co

Featured Ads and Paid Media Assets from

The Nue Co

The Nue Co
The Nue Co

Keep your hair on your head and out of your plughole with our new non-toxic topical scalp supplement for hair growth.

SUPA_THICK Scalp Serum

SUPA_THICK Scalp Serum

Feed Ad from

The Nue Co

The Nue Co
The Nue Co

Skin Filter: Clinically proven to reduce pigmentation, improve elasticity and brighten skin in 30 days.

Shop Skin Filter

Shop Skin Filter

Feed Ad from

The Nue Co

The Nue Co
The Nue Co

Feed Ad from

The Nue Co

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thenueco.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
The Nue Co
domain SEO authority.

It shows the power of
The Nue Co
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thenueco.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.thenueco.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.thenueco.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.thenueco.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10314
One of the most important metrics for
The Nue Co
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3093
) and their Domain Rating.

Total Keywords

3093
Why does this matter for
The Nue Co
SEO strategy? 

This is the total number of keywords where 
The Nue Co
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1501
The total number of domain who have a link to  
The Nue Co
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
The Nue Co
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5

Backlinks NoFollow

5

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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The Nue Co

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Taboola

Taboola

Personalized recommendations technology.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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brands →

Personalcare

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Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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