They develop natural, science-backed supplements designed to work with your body—not against it. Health as an Ecosystem + Topical & Ingestible Health + Ethical & Sustainable Sourcing + Pro-Clean, Pro-Science, Pro-Planet Supporters of 1% For The Planet.
There’s a lot to learn from The Nue Co ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the The Nue Co team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 💊 🌎 😴 🌏 📣.
We display here a overview of The Nue Co email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '25% off everything starts now' and 'Have you shopped the sale yet?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.thenueco.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
The Nue Co
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
The Nue Co
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
approach - to - skincare. - Overindulged - Tired - Get
Emoji use in subject lines
Most popular emojis
💊 - 🌎 - 😴 - 🌏 - 📣
💊 - 🌎 - 😴 - 🌏 - 📣
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
25% off everything starts now
Email from
The Nue Co
Have you shopped the sale yet?
Email from
The Nue Co
25% off ends *today*
Email from
The Nue Co
Keep your hair on your head and out of your plughole with our new non-toxic topical scalp supplement for hair growth.
Feed Ad from
The Nue Co
Skin Filter: Clinically proven to reduce pigmentation, improve elasticity and brighten skin in 30 days.
Feed Ad from
The Nue Co
Feed Ad from
The Nue Co
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.
The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions.
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Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors.
