Heights

Marketing Strategy Breakdown

Logo of
Heights

We put your brain first, with the nutrition, the brain health supplements, and the content you need to feel your best, every day. Learn more about braincare!

An overview of
Heights
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Heights

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Heights, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Heights could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.37% of their emails - the main ones they use are 👀 ✅ 📚 🌍 ☀️ 🎁.

We display here a overview of Heights email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'This is what Heights customers really think of us 👀' and '5 Heights-approved™ self-care tips 💛'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.yourheights.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Heights

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Heights

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

965.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Heights

 gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

is - the - grudge - holding - Want - stopping

Emoji use in subject lines

42.37
% of subject lines have emojis

Most popular emojis

👀 - ✅ - 📚 - 🌍 - ☀️ - 🎁

👀 - ✅ - 📚 - 🌍 - ☀️ - 🎁

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Heights

Featured Email Marketing Assets from

Heights

This is what Heights customers really think of us 👀

This is what Heights customers really think of us 👀

Email from

Heights

5 Heights-approved™ self-care tips 💛

5 Heights-approved™ self-care tips 💛

Email from

Heights

This is how we take it ⭐️

This is how we take it ⭐️

Email from

Heights

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Heights

Featured Ads and Paid Media Assets from

Heights

Heights
Heights

Feed Ad from

Heights

Heights
Heights

Feed Ad from

Heights

Heights
Heights

Feed Ad from

Heights

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.yourheights.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Heights
domain SEO authority.

It shows the power of
Heights
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.yourheights.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://www.yourheights.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://www.yourheights.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://www.yourheights.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23926
One of the most important metrics for
Heights
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
23166
) and their Domain Rating.

Total Keywords

23166
Why does this matter for
Heights
SEO strategy? 

This is the total number of keywords where 
Heights
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

836
The total number of domain who have a link to  
Heights
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5381
What's a backlink? A link from another domain that redirect to  
Heights
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5366

Backlinks NoFollow

2978

Backlinks Redirect

11

Backlinks Images

313

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Heights

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

Discover →More details →

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Get started today.

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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