House of Wise

Marketing Strategy Breakdown

Logo of
House of Wise
An overview of
House of Wise
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

House of Wise

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for House of Wise, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help House of Wise improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 43.66% of their emails - the main ones they use are 📦 ❤️ 🏠 🎁 😴 🕯️.

We display here a overview of House of Wise email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Can't turn your brain off? We can.' and 'It's here!! Introducing House of Wise Daily Face Serum!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://houseofwise.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

House of Wise

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

House of Wise

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1117.09
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

House of Wise

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - holiday - shipping - deadline? - Wise - Wise

Emoji use in subject lines

43.66
% of subject lines have emojis

Most popular emojis

📦 - ❤️ - 🏠 - 🎁 - 😴 - 🕯️

📦 - ❤️ - 🏠 - 🎁 - 😴 - 🕯️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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House of Wise

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Featured Email Marketing Assets from

House of Wise

Can't turn your brain off? We can.

Can't turn your brain off? We can.

Email from

House of Wise

It's here!! Introducing House of Wise Daily Face Serum!

It's here!! Introducing House of Wise Daily Face Serum!

Email from

House of Wise

This was supposed to be a company update.

This was supposed to be a company update.

Email from

House of Wise

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Featured Ads and Paid Media Examples from

House of Wise

House of Wise
House of Wise

Feed Ad from

House of Wise

House of Wise
House of Wise

Feed Ad from

House of Wise

House of Wise
House of Wise

Feed Ad from

House of Wise

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://houseofwise.co/

Domain Rating

46
This is the overall metric that matters most, as it sets
House of Wise
domain SEO authority.

It shows the power of
House of Wise
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://houseofwise.co/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://houseofwise.co/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://houseofwise.co/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://houseofwise.co/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5772
One of the most important metrics for
House of Wise
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3296
) and their Domain Rating.

Total Keywords

3296
Why does this matter for
House of Wise
SEO strategy? 

This is the total number of keywords where 
House of Wise
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

779
The total number of domain who have a link to  
House of Wise
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7322
What's a backlink? A link from another domain that redirect to  
House of Wise
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7315

Backlinks NoFollow

1681

Backlinks Redirect

5

Backlinks Images

3296

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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OptinMonster

OptinMonster

OptinMonster enables you to create professionally designed opt-in forms without writing code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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"It's so easy to
find the perfect example
"
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on competitors"
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"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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