Hyper Skin

Marketing Strategy Breakdown

Logo of
Hyper Skin
An overview of
Hyper Skin
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Hyper Skin

- Ecommerce marketing strategy

There’s a lot to learn from Hyper Skin ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Hyper Skin could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are ✨ ⭐ ⏰ 🏆 🥳 🙌🏾.

On Panoramata, we gather and analyze the entire Hyper Skin email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'A Free Gift For You this Mother's Day 🎁' and 'The best before & after we've received. 🥳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://gethyperskin.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Hyper Skin

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Hyper Skin

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

8289.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hyper Skin

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Spotlight - Best - of - Hyper - Don't - to

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - ⏰ - 🏆 - 🥳 - 🙌🏾

✨ - ⭐ - ⏰ - 🏆 - 🥳 - 🙌🏾

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hyper Skin

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Featured Email Marketing Assets from

Hyper Skin

A Free Gift For You this Mother's Day 🎁

A Free Gift For You this Mother's Day 🎁

Email from

Hyper Skin

The best before & after we've received. 🥳

The best before & after we've received. 🥳

Email from

Hyper Skin

It's Double Points Week 🎉

It's Double Points Week 🎉

Email from

Hyper Skin

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Featured Ads and Paid Media Examples from

Hyper Skin

Hyper Skin
Hyper Skin

Feed Ad from

Hyper Skin

Hyper Skin
Hyper Skin

Feed Ad from

Hyper Skin

Hyper Skin
Hyper Skin

Feed Ad from

Hyper Skin

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://gethyperskin.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Hyper Skin
domain SEO authority.

It shows the power of
Hyper Skin
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://gethyperskin.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://gethyperskin.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://gethyperskin.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://gethyperskin.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

157
One of the most important metrics for
Hyper Skin
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41
) and their Domain Rating.

Total Keywords

41
Why does this matter for
Hyper Skin
SEO strategy? 

This is the total number of keywords where 
Hyper Skin
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

127
The total number of domain who have a link to  
Hyper Skin
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

32
What's a backlink? A link from another domain that redirect to  
Hyper Skin
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

33

Backlinks NoFollow

4

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

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Facebook Pixel

Facebook Pixel

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Personal Care

brands overview

Personal Care
brands →

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