Artist Couture

Marketing Strategy Breakdown

Logo of
Artist Couture
An overview of
Artist Couture
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Artist Couture

- Ecommerce marketing strategy

You can access here some of the data we collect on Artist Couture ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Artist Couture team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 94.12% of their emails - the main ones they use are 😏 😱 ✨ ‼️ 👀 💦.

On Panoramata, we gather and analyze the entire Artist Couture email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'OPEN for your FREE PALETTE‼️' and 'FREE lippies anyone? 😏'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://www.artistcouture.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Artist Couture

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Artist Couture

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5644.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Artist Couture

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

gift - of - GLAM - OPEN - Confirm - sound?

Emoji use in subject lines

94.12
% of subject lines have emojis

Most popular emojis

😏 - 😱 - ✨ - ‼️ - 👀 - 💦

😏 - 😱 - ✨ - ‼️ - 👀 - 💦

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Artist Couture

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Featured Email Marketing Assets from

Artist Couture

OPEN for your FREE PALETTE‼️

OPEN for your FREE PALETTE‼️

Email from

Artist Couture

FREE lippies anyone? 😏

FREE lippies anyone? 😏

Email from

Artist Couture

Pride Month? We're celebrating #PRIDEYEAR 🏳️‍🌈

Pride Month? We're celebrating #PRIDEYEAR 🏳️‍🌈

Email from

Artist Couture

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Featured Ads and Paid Media Examples from

Artist Couture

Artist Couture
Artist Couture

Feed Ad from

Artist Couture

Artist Couture
Artist Couture

Feed Ad from

Artist Couture

Artist Couture
Artist Couture

Feed Ad from

Artist Couture

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.artistcouture.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Artist Couture
domain SEO authority.

It shows the power of
Artist Couture
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.artistcouture.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://www.artistcouture.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://www.artistcouture.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://www.artistcouture.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6051
One of the most important metrics for
Artist Couture
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2585
) and their Domain Rating.

Total Keywords

2585
Why does this matter for
Artist Couture
SEO strategy? 

This is the total number of keywords where 
Artist Couture
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

467
The total number of domain who have a link to  
Artist Couture
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5385
What's a backlink? A link from another domain that redirect to  
Artist Couture
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5259

Backlinks NoFollow

1574

Backlinks Redirect

123

Backlinks Images

119

Backlinks Frame

0

Backlinks Form

3

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

Discover →More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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