Innisfree
Marketing Strategy Breakdown

Logo of
Innisfree
An overview of
Innisfree
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Innisfree
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Innisfree, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Innisfree improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 20.23% of their emails - the main ones they use are 🚨 ✨ ⚡ 💥 🎄 🕚.

We display here a overview of Innisfree email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'UP TO 50% OFF – Don't Say We Didn't Warn You' and 'SPF the must-have accessory of the summer ☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://us.innisfree.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Innisfree
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Innisfree

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1129.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Innisfree

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - want - early - access - Mask - Love

Emoji use in subject lines

20.23
% of subject lines have emojis

Most popular emojis

🚨 - ✨ - ⚡ - 💥 - 🎄 - 🕚

🚨 - ✨ - ⚡ - 💥 - 🎄 - 🕚

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Innisfree

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Featured Email Marketing Assets from

Innisfree

UP TO 50% OFF – Don't Say We Didn't Warn You

UP TO 50% OFF – Don't Say We Didn't Warn You

Email from

Innisfree

SPF the must-have accessory of the summer ☀️

SPF the must-have accessory of the summer ☀️

Email from

Innisfree

The NEW Retinol Collection Has Arrived!

The NEW Retinol Collection Has Arrived!

Email from

Innisfree

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Featured Ads and Paid Media Examples from

Innisfree

Innisfree
Innisfree

Feed Ad from

Innisfree

Innisfree
Innisfree

Feed Ad from

Innisfree

Innisfree
Innisfree

Feed Ad from

Innisfree

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.innisfree.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Innisfree
domain SEO authority.

It shows the power of
Innisfree
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.innisfree.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://us.innisfree.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://us.innisfree.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://us.innisfree.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

70956
One of the most important metrics for
Innisfree
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19425
) and their Domain Rating.

Total Keywords

19425
Why does this matter for
Innisfree
SEO strategy? 

This is the total number of keywords where 
Innisfree
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1408
The total number of domain who have a link to  
Innisfree
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17366
What's a backlink? A link from another domain that redirect to  
Innisfree
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17287

Backlinks NoFollow

7665

Backlinks Redirect

78

Backlinks Images

8050

Backlinks Frame

0

Backlinks Form

1

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Facebook Pixel specifically for Shopify.

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Sync the Shopify store with your Facebook Product Catalog.

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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

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This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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route

route

Shipping protection for merchants.

shipping

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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ads

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in 30s"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

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brands overview

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