La Rosée

Marketing Strategy Breakdown

Logo of
La Rosée
An overview of
La Rosée
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

La Rosée

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand La Rosée ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! La Rosée could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 92.06% of their emails - the main ones they use are ☀️ ❤️ 🌞 ✨ 🤩 🚨.

We display here a overview of La Rosée email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Fête des mères ❤️' and 'Week-end prolongé à l'horizon 🌞'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://www.larosee-cosmetiques.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

La Rosée

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

La Rosée

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6652.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

La Rosée

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Rosée - Découvrez - LA - routine - Adoptez - ma

Emoji use in subject lines

92.06
% of subject lines have emojis

Most popular emojis

☀️ - ❤️ - 🌞 - ✨ - 🤩 - 🚨

☀️ - ❤️ - 🌞 - ✨ - 🤩 - 🚨

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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La Rosée

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Featured Email Marketing Assets from

La Rosée

Fête des mères ❤️

Fête des mères ❤️

Email from

La Rosée

Week-end prolongé à l'horizon 🌞

Week-end prolongé à l'horizon 🌞

Email from

La Rosée

Un stick lèvres offert dans TOUTES les commandes 😍

Un stick lèvres offert dans TOUTES les commandes 😍

Email from

La Rosée

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Featured Ads and Paid Media Examples from

La Rosée

La Rosée
La Rosée

Passez les plus belles vacances avec nos essentiels :☀️ Le Lait SPF50+ ou l'Huile Solaire SPF30 à l'huile d'abricot BIO pour un bronzage lumineux ✨ La Lotion Tonique Hydratante à la camomille BIO, le must du rafraîchissement à toute heure💙 Le Baume SOS Réparateur 100% naturel, à emporter partout !

-10% tout l'été avec le code LACREME10

-10% tout l'été avec le code LACREME10

Feed Ad from

La Rosée

La Rosée
La Rosée

Notre tournée des plages en partenariat avec @[325129464207035:La Fabrique Givrée] prend fin ☀️ Pour tout ceux que l'on n'a pas eu l'occasion de croiser, nous vous offrons -10% sur TOUT avec le code CREME10. Profitez-en pour craquer sur nos solaires respectueux de la peau et des océans ⛱ Pssst : le code est aussi valable sur le site de La Fabrique Givrée 🍦

-10% tout l'été avec le code CREME10

-10% tout l'été avec le code CREME10

Feed Ad from

La Rosée

La Rosée
La Rosée

Nos soins efficaces, éco-responsables, naturels et fabriqués en France 🥰

Nos soins efficaces, éco-responsables, naturels et fabriqués en France 🥰

Feed Ad from

La Rosée

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.larosee-cosmetiques.com/

Domain Rating

39
This is the overall metric that matters most, as it sets
La Rosée
domain SEO authority.

It shows the power of
La Rosée
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.larosee-cosmetiques.com/
, as their domain authority is
39
, their score can be considered under average.

Here, for
https://www.larosee-cosmetiques.com/
, as their domain authority is
39
, their score can be considered average.

Here, for
https://www.larosee-cosmetiques.com/
, as their domain authority is
39
, their score can be considered pretty good! 🙌

Here, for
https://www.larosee-cosmetiques.com/
, as their domain authority is
39
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27390
One of the most important metrics for
La Rosée
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2959
) and their Domain Rating.

Total Keywords

2959
Why does this matter for
La Rosée
SEO strategy? 

This is the total number of keywords where 
La Rosée
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

418
The total number of domain who have a link to  
La Rosée
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2829
What's a backlink? A link from another domain that redirect to  
La Rosée
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2788

Backlinks NoFollow

543

Backlinks Redirect

41

Backlinks Images

74

Backlinks Frame

0

Backlinks Form

0

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