Marketing strategy, email examples, ads, inspiration and more.
Average subject length
38
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
3442.43
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-7.6
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
3.33
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Never - miss - your - Sparks - Eat - on
Words appearing most often in the sampled subject lines.
Most popular emojis
😎
Emojis appearing most often in the sampled subject lines.
Domain rating
83
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
16575237
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
1927725
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
42656
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
0
Total links from other websites pointing to this brand.
Text backlinks
0
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
0
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
0
Backlinks that lead to the brand through a redirect.
Image backlinks
0
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Marks and Spencer.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -7,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Marks and Spencer improve their open rate, especially on mobile devices.
Fun fact - they're using emojis in 3.33% of their emails - the main ones they use are 😎.
On Panoramata, we gather and analyze the entire Marks and Spencer email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Get the kids kitted out for summer' and 'Take a look into royal history with English Heritage'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 83 on https://www.marksandspencer.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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