JustWears

Marketing Strategy Breakdown

Logo of
JustWears
An overview of
JustWears
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

JustWears

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for JustWears, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the JustWears team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44700% of their emails - the main ones they use are 🙏 🤣 🥇 🌳.

On Panoramata, we gather and analyze the entire JustWears email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Thank you 🙏🙏🙏' and '🤣 at these ★★★★★ reviews'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://just-wears.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

JustWears

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
21.0
characters

What about

JustWears

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1702.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

JustWears

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Cover - yourself - in - THIS - Discover - Is

Emoji use in subject lines

19.05
% of subject lines have emojis

Most popular emojis

🙏 - 🤣 - 🥇 - 🌳

🙏 - 🤣 - 🥇 - 🌳

Fun emoji take, right? What does that mean for their digital marketing strategy? They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line. It seems that they're using specific emojis - we mean, specific to their line of business. This is an interesting take - as they can stand out from the majority of brands in an inbox by not using the emojis that any brand than use. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

JustWears

Featured Email Marketing Assets from

JustWears

Thank you 🙏🙏🙏

Thank you 🙏🙏🙏

Email from

JustWears

🤣 at these ★★★★★ reviews

🤣 at these ★★★★★ reviews

Email from

JustWears

What's happening this weekend?

What's happening this weekend?

Email from

JustWears

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

JustWears

Featured Ads and Paid Media Assets from

JustWears

JustWears
JustWears

Feed Ad from

JustWears

JustWears
JustWears

Feed Ad from

JustWears

JustWears
JustWears

Feed Ad from

JustWears

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://just-wears.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
JustWears
domain SEO authority.

It shows the power of
JustWears
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://just-wears.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://just-wears.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://just-wears.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://just-wears.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5074
One of the most important metrics for
JustWears
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4358
) and their Domain Rating.

Total Keywords

4358
Why does this matter for
JustWears
SEO strategy? 

This is the total number of keywords where 
JustWears
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

235
The total number of domain who have a link to  
JustWears
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10
What's a backlink? A link from another domain that redirect to  
JustWears
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9

Backlinks NoFollow

5

Backlinks Redirect

0

Backlinks Images

4

Backlinks Frame

0

Backlinks Form

1

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JustWears

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

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Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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