Monday 2 Sunday

Marketing Strategy Breakdown

Logo of
Monday 2 Sunday
An overview of
Monday 2 Sunday
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Monday 2 Sunday

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Monday 2 Sunday.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Monday 2 Sunday could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 95.0% of their emails - the main ones they use are 😍 🎄 💥 🍬 🍉 🍋.

On Panoramata, we gather and analyze the entire Monday 2 Sunday email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Try our new Energy Drink Lemon/Mint! 🍋🍃' and 'The ultimate candy box! 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://pandym2s.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Monday 2 Sunday

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Monday 2 Sunday

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

308.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Monday 2 Sunday

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Pändy - Amazon - UK - = - Looking - you

Emoji use in subject lines

95.0
% of subject lines have emojis

Most popular emojis

😍 - 🎄 - 💥 - 🍬 - 🍉 - 🍋

😍 - 🎄 - 💥 - 🍬 - 🍉 - 🍋

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Monday 2 Sunday

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Featured Email Marketing Assets from

Monday 2 Sunday

Try our new Energy Drink Lemon/Mint! 🍋🍃

Try our new Energy Drink Lemon/Mint! 🍋🍃

Email from

Monday 2 Sunday

The ultimate candy box! 😍

The ultimate candy box! 😍

Email from

Monday 2 Sunday

Celebrate summer with us! ☀️

Celebrate summer with us! ☀️

Email from

Monday 2 Sunday

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Featured Ads and Paid Media Examples from

Monday 2 Sunday

Monday 2 Sunday
Monday 2 Sunday

Feed Ad from

Monday 2 Sunday

Monday 2 Sunday
Monday 2 Sunday

Feed Ad from

Monday 2 Sunday

Monday 2 Sunday
Monday 2 Sunday

Feed Ad from

Monday 2 Sunday

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://pandym2s.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Monday 2 Sunday
domain SEO authority.

It shows the power of
Monday 2 Sunday
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://pandym2s.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://pandym2s.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://pandym2s.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://pandym2s.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4906
One of the most important metrics for
Monday 2 Sunday
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
996
) and their Domain Rating.

Total Keywords

996
Why does this matter for
Monday 2 Sunday
SEO strategy? 

This is the total number of keywords where 
Monday 2 Sunday
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

92
The total number of domain who have a link to  
Monday 2 Sunday
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

470
What's a backlink? A link from another domain that redirect to  
Monday 2 Sunday
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

456

Backlinks NoFollow

246

Backlinks Redirect

14

Backlinks Images

11

Backlinks Frame

0

Backlinks Form

0

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