Supergoop

Marketing Strategy Breakdown

Logo of
Supergoop
An overview of
Supergoop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Supergoop

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Supergoop, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Supergoop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.28% of their emails - the main ones they use are 💧 👏 🍊 ⭐ 🍁 👋.

We display here a overview of Supergoop email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Glowscreen Golden Hour is here' and 'The ultimate SPF hack!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://supergoop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Supergoop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Supergoop

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1507.14
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Supergoop

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - Free - Mini - Superscreen - Because - Almost

Emoji use in subject lines

7.28
% of subject lines have emojis

Most popular emojis

💧 - 👏 - 🍊 - ⭐ - 🍁 - 👋

💧 - 👏 - 🍊 - ⭐ - 🍁 - 👋

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Supergoop

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Featured Email Marketing Assets from

Supergoop

Glowscreen Golden Hour is here

Glowscreen Golden Hour is here

Email from

Supergoop

The ultimate SPF hack!

The ultimate SPF hack!

Email from

Supergoop

NEW! Supergoop! x Minions

NEW! Supergoop! x Minions

Email from

Supergoop

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Featured Ads and Paid Media Examples from

Supergoop

Supergoop
Supergoop

Your summer glow up awaits! Discover a radiant, glowy SPF.

Feed Ad from

Supergoop

Supergoop
Supergoop

Discover this bestselling, 100% invisible SPF fave in a limited-edition jumbo size!

Our Cult Fave in Jumbo!

Our Cult Fave in Jumbo!

Feed Ad from

Supergoop

Supergoop
Supergoop

SPF for Home & Away

SPF for Home & Away

Feed Ad from

Supergoop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://supergoop.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Supergoop
domain SEO authority.

It shows the power of
Supergoop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://supergoop.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://supergoop.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://supergoop.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://supergoop.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

136693
One of the most important metrics for
Supergoop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
23557
) and their Domain Rating.

Total Keywords

23557
Why does this matter for
Supergoop
SEO strategy? 

This is the total number of keywords where 
Supergoop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2245
The total number of domain who have a link to  
Supergoop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

51867
What's a backlink? A link from another domain that redirect to  
Supergoop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

51697

Backlinks NoFollow

11806

Backlinks Redirect

104

Backlinks Images

6359

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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on competitors"
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