Cheeky
Marketing Strategy Breakdown

Logo of
Cheeky
An overview of
Cheeky
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Cheeky
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Cheeky, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Cheeky could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44796% of their emails - the main ones they use are 🎁 😁 🥰.

On Panoramata, we gather and analyze the entire Cheeky email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Getting a Custom Night Guard Has Never Been More Convenient' and '😁 Memorial Day Sale Starts Now!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 22 on https://getcheeky.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Cheeky
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Cheeky

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3497.61
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cheeky

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Some - Love - Do - GIGANTIC - Why - Want

Emoji use in subject lines

23.08
% of subject lines have emojis

Most popular emojis

🎁 - 😁 - 🥰

🎁 - 😁 - 🥰

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Cheeky

with Panoramata

Featured Email Marketing Assets from

Cheeky

Getting a Custom Night Guard Has Never Been More Convenient

Getting a Custom Night Guard Has Never Been More Convenient

Email from

Cheeky

😁 Memorial Day Sale Starts Now!

😁 Memorial Day Sale Starts Now!

Email from

Cheeky

Last Chance to save 30%  🎁

Last Chance to save 30% 🎁

Email from

Cheeky

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Cheeky

Cheeky
Cheeky

Feed Ad from

Cheeky

Cheeky
Cheeky

Feed Ad from

Cheeky

Cheeky
Cheeky

Feed Ad from

Cheeky

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://getcheeky.com/

Domain Rating

22
This is the overall metric that matters most, as it sets
Cheeky
domain SEO authority.

It shows the power of
Cheeky
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getcheeky.com/
, as their domain authority is
22
, their score can be considered under average.

Here, for
https://getcheeky.com/
, as their domain authority is
22
, their score can be considered average.

Here, for
https://getcheeky.com/
, as their domain authority is
22
, their score can be considered pretty good! 🙌

Here, for
https://getcheeky.com/
, as their domain authority is
22
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3885
One of the most important metrics for
Cheeky
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
898
) and their Domain Rating.

Total Keywords

898
Why does this matter for
Cheeky
SEO strategy? 

This is the total number of keywords where 
Cheeky
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

382
The total number of domain who have a link to  
Cheeky
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2
What's a backlink? A link from another domain that redirect to  
Cheeky
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Next live session: How to Find your Competitors' Landing Pages

Upcoming Learning Session - Online Webinar - 11th Dec.
Join us for an exclusive event where you’ll uncover and analyze your competitors' landing pages and funnels, so you can get the best inspiration, spy on their marketing strategies and improve your own ROI!

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

More details →
Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

More details →

Discover the best way to track brands (like

Cheeky

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Flora + Bast

Health & Wellness

More details →

Caria

Health & Wellness

More details →

Asystem

Health & Wellness

More details →

Pure canna box

Health & Wellness

More details →

Moom

Health & Wellness

More details →

Airinum

Health & Wellness

More details →

Related Insights

5 Best Market Analysis Software (2025)

Market analytics tools help you get faster insights and make better decisions. This is a guide for marketers who want to explore the best available options.

Marketing
5 Best Market Analysis Software (2025)

How to Benchmark an eCommerce Store

On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.

Marketing
How to Benchmark an eCommerce Store

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

Marketing
Fall Season guides, inspirations, and examples for your email campaign planning

Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

Ready to dive in?
Get started today.