Tracksmith

Marketing Strategy Breakdown

Logo of
Tracksmith

Tracksmith is an independent running company that celebrates the  competitive spirit. Shop premium running equipment for racing, training and  all conditions. Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. We craft products, tell stories and create moments that enrich the running experience. We celebrate the amateur spirit and seek to inspire the personal pursuit of excellence.

An overview of
Tracksmith
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Tracksmith

- Ecommerce marketing strategy

Interested to gather some elements regarding Tracksmith ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tracksmith team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Tracksmith email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'All New Classics' and 'Très Sportif'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://www.tracksmith.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Tracksmith

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Tracksmith

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3145.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tracksmith

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Marathoners - Explore - the - New - Shorts - Colors

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tracksmith

with Panoramata

Featured Email Marketing Assets from

Tracksmith

All New Classics

All New Classics

Email from

Tracksmith

Très Sportif

Très Sportif

Email from

Tracksmith

Enter the Twilight Zone

Enter the Twilight Zone

Email from

Tracksmith

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Featured Ads and Paid Media Examples from

Tracksmith

Tracksmith
Tracksmith

Merino is a runner's secret weapon. Explore versatile styles for spring training.

Feed Ad from

Tracksmith

Tracksmith
Tracksmith

Built for race day and every day in between. Shop the Van Cortlandt Collection.

Feed Ad from

Tracksmith

Tracksmith
Tracksmith

Designed for runners committed to the pursuit of excellence, Tracksmith crafts technical running apparel that works as hard as you do. Shop our latest releases and new colorways.

Feed Ad from

Tracksmith

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tracksmith.com/

Domain Rating

64
This is the overall metric that matters most, as it sets
Tracksmith
domain SEO authority.

It shows the power of
Tracksmith
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tracksmith.com/
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://www.tracksmith.com/
, as their domain authority is
64
, their score can be considered average.

Here, for
https://www.tracksmith.com/
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://www.tracksmith.com/
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

38483
One of the most important metrics for
Tracksmith
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9136
) and their Domain Rating.

Total Keywords

9136
Why does this matter for
Tracksmith
SEO strategy? 

This is the total number of keywords where 
Tracksmith
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

108
The total number of domain who have a link to  
Tracksmith
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

37436
What's a backlink? A link from another domain that redirect to  
Tracksmith
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

37355

Backlinks NoFollow

9596

Backlinks Redirect

81

Backlinks Images

2277

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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