Viseart

Marketing Strategy Breakdown

Logo of
Viseart
An overview of
Viseart
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Viseart

- Ecommerce marketing strategy

There’s a lot to learn from Viseart ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Viseart email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Viseart Spring Sale Ends TONIGHT!' and 'LAST CHANCE - SALE ENDS TONIGHT'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://viseartparis.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Viseart

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Viseart

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

8363.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Viseart

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sale - Happening - Now - Viseart - FINAL - Gift

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Viseart

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Featured Email Marketing Assets from

Viseart

Viseart Spring Sale Ends TONIGHT!

Viseart Spring Sale Ends TONIGHT!

Email from

Viseart

LAST CHANCE - SALE ENDS TONIGHT

LAST CHANCE - SALE ENDS TONIGHT

Email from

Viseart

Introducing the Viseart Petits Fours Spring Collection!

Introducing the Viseart Petits Fours Spring Collection!

Email from

Viseart

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Featured Ads and Paid Media Examples from

Viseart

Viseart
Viseart

Feed Ad from

Viseart

Viseart
Viseart

Feed Ad from

Viseart

Viseart
Viseart

Feed Ad from

Viseart

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://viseartparis.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Viseart
domain SEO authority.

It shows the power of
Viseart
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://viseartparis.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://viseartparis.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://viseartparis.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://viseartparis.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8018
One of the most important metrics for
Viseart
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1251
) and their Domain Rating.

Total Keywords

1251
Why does this matter for
Viseart
SEO strategy? 

This is the total number of keywords where 
Viseart
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

104
The total number of domain who have a link to  
Viseart
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

24295
What's a backlink? A link from another domain that redirect to  
Viseart
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24114

Backlinks NoFollow

23348

Backlinks Redirect

69

Backlinks Images

59

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Custom Pricing

Bold Custom Pricing

Offer VIP and wholesale pricing options on Shopify from Bold.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snapppt

Snapppt

Let user shop your Instagram feed.

widgets

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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