Youth To The People

Marketing Strategy Breakdown

Logo of
Youth To The People
An overview of
Youth To The People
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Youth To The People

- Ecommerce marketing strategy

You can access here some of the data we collect on Youth To The People ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Youth To The People could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44570% of their emails - the main ones they use are 💧 ⏱️ 📺 🎁 👀 🌱.

On Panoramata, we gather and analyze the entire Youth To The People email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'GTTP Funds: Spotlight Impact' and 'Today Only: Free Clevr Blends Matcha SuperLatte'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.youthtothepeople.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Youth To The People

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Youth To The People

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2290.00
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Youth To The People

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Reasons - To - Try - Unity - Don't - Are

Emoji use in subject lines

09.01
% of subject lines have emojis

Most popular emojis

💧 - ⏱️ - 📺 - 🎁 - 👀 - 🌱

💧 - ⏱️ - 📺 - 🎁 - 👀 - 🌱

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Youth To The People

Featured Email Marketing Assets from

Youth To The People

GTTP Funds: Spotlight Impact

GTTP Funds: Spotlight Impact

Email from

Youth To The People

Today Only: Free Clevr Blends Matcha SuperLatte

Today Only: Free Clevr Blends Matcha SuperLatte

Email from

Youth To The People

Get (Way) More From Your Daily Hydrator

Get (Way) More From Your Daily Hydrator

Email from

Youth To The People

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Youth To The People

Featured Ads and Paid Media Assets from

Youth To The People

Youth To The People
Youth To The People

Meet our Limited Edition, Supersize Earth Day Superfood Cleanser 🌍 Nourish your skin with clean, effective ingredients while saving the planet.

Feed Ad from

Youth To The People

Youth To The People
Youth To The People

Listen, we get it. We make consumer goods within the beauty industry—by our nature, we're creating waste. So it matters immensely what we're doing about our impact—lessening the negative, and increasing the positive. Our impact starts with us—we're working every day to make the most sustainable choices we can, always seeking to do and be better. 🌍 "Earth Month" is always on for us. 🌍 GLASS MATTERS: YTTP jars and bottles are always glass—it's part of our effort to reduce the quantity of plastic waste created by the beauty industry. ♻️ #earthmonth #earthmonth2022 #sustainableskincare #skincareroutine

YOUTH TO THE PEOPLE

YOUTH TO THE PEOPLE

Feed Ad from

Youth To The People

Youth To The People
Youth To The People

YOUTH TO THE PEOPLE

YOUTH TO THE PEOPLE

Feed Ad from

Youth To The People

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.youthtothepeople.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Youth To The People
domain SEO authority.

It shows the power of
Youth To The People
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.youthtothepeople.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.youthtothepeople.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.youthtothepeople.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.youthtothepeople.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

72418
One of the most important metrics for
Youth To The People
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
23896
) and their Domain Rating.

Total Keywords

23896
Why does this matter for
Youth To The People
SEO strategy? 

This is the total number of keywords where 
Youth To The People
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2418
The total number of domain who have a link to  
Youth To The People
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17373
What's a backlink? A link from another domain that redirect to  
Youth To The People
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

12749

Backlinks NoFollow

3715

Backlinks Redirect

59

Backlinks Images

980

Backlinks Frame

0

Backlinks Form

4523

Need more assets?
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Youth To The People

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HiConversion

HiConversion

Testing that attempts to provide incremental revenue generation associated with testing, targeting, and personalization.

analytics

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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