Cubcoats

Marketing Strategy Breakdown

Logo of
Cubcoats
An overview of
Cubcoats
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Cubcoats

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Cubcoats.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are 🐱 👦 👩 👧 🐼 👨.

On Panoramata, we gather and analyze the entire Cubcoats email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Cyber Monday sale is live! Take 50% off sitewide today.' and 'Cyber Monday sale is ending soon. Get your holiday gifts while you can!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://cubcoats.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Cubcoats

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
52.0
characters

What about

Cubcoats

then?

With their average of

52

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

592.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cubcoats

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

gifts - while - you - can - Take - Monday

Emoji use in subject lines

18.18
% of subject lines have emojis

Most popular emojis

🐱 - 👦 - 👩 - 👧 - 🐼 - 👨

🐱 - 👦 - 👩 - 👧 - 🐼 - 👨

Fun emoji take, right? What does that mean for their digital marketing strategy? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cubcoats

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Featured Email Marketing Assets from

Cubcoats

Cyber Monday sale is live! Take 50% off sitewide today.

Cyber Monday sale is live! Take 50% off sitewide today.

Email from

Cubcoats

Cyber Monday sale is ending soon. Get your holiday gifts while you can!

Cyber Monday sale is ending soon. Get your holiday gifts while you can!

Email from

Cubcoats

Tik Tok! Cyber Monday sale is ending tonight at 11:59 pm.

Tik Tok! Cyber Monday sale is ending tonight at 11:59 pm.

Email from

Cubcoats

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Featured Ads and Paid Media Examples from

Cubcoats

Cubcoats
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Feed Ad from

Cubcoats

Cubcoats
Cubcoats

Feed Ad from

Cubcoats

Cubcoats
Cubcoats

Feed Ad from

Cubcoats

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cubcoats.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Cubcoats
domain SEO authority.

It shows the power of
Cubcoats
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cubcoats.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://cubcoats.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://cubcoats.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://cubcoats.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

30
One of the most important metrics for
Cubcoats
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
84
) and their Domain Rating.

Total Keywords

84
Why does this matter for
Cubcoats
SEO strategy? 

This is the total number of keywords where 
Cubcoats
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

406
The total number of domain who have a link to  
Cubcoats
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5734
What's a backlink? A link from another domain that redirect to  
Cubcoats
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5683

Backlinks NoFollow

3860

Backlinks Redirect

51

Backlinks Images

534

Backlinks Frame

0

Backlinks Form

0

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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