Dermalogica

Marketing Strategy Breakdown

Logo of
Dermalogica
An overview of
Dermalogica
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dermalogica

- Ecommerce marketing strategy

We'll explore here some marketing assets of Dermalogica , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Dermalogica improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 48.28% of their emails - the main ones they use are ⏰ 🌷 ☀️ ✨ 🚚 💙.

We display here a overview of Dermalogica email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'todays the last day to earn 2x the points! ✌️' and 'something new is coming!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.dermalogica.ca/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dermalogica

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Dermalogica

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3465.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dermalogica

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

on - all - orders - our - new - you

Emoji use in subject lines

48.28
% of subject lines have emojis

Most popular emojis

⏰ - 🌷 - ☀️ - ✨ - 🚚 - 💙

⏰ - 🌷 - ☀️ - ✨ - 🚚 - 💙

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dermalogica

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Featured Email Marketing Assets from

Dermalogica

todays the last day to earn 2x the points! ✌️

todays the last day to earn 2x the points! ✌️

Email from

Dermalogica

something new is coming!

something new is coming!

Email from

Dermalogica

free! glow and go skin set 💛

free! glow and go skin set 💛

Email from

Dermalogica

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Featured Ads and Paid Media Examples from

Dermalogica

Dermalogica
Dermalogica

Le Daily Milkfoliant est cliniquement prouvé pour lisser la peau en douceur. 90% des consommateurs constatent une peau significativement plus lisse après une seule utilisation!

Feed Ad from

Dermalogica

Dermalogica
Dermalogica

NOUVEAU! Le Daily Milkfoliant exfolie en douceur pour révéler une peau plus lisse et plus éclatante, tout en renforçant la barrière d'hydratation.

Feed Ad from

Dermalogica

Dermalogica
Dermalogica

Dermalogica Skin Care | Official Site

Dermalogica Skin Care | Official Site

Feed Ad from

Dermalogica

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dermalogica.ca/

Domain Rating

55
This is the overall metric that matters most, as it sets
Dermalogica
domain SEO authority.

It shows the power of
Dermalogica
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dermalogica.ca/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.dermalogica.ca/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.dermalogica.ca/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.dermalogica.ca/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15805
One of the most important metrics for
Dermalogica
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1337
) and their Domain Rating.

Total Keywords

1337
Why does this matter for
Dermalogica
SEO strategy? 

This is the total number of keywords where 
Dermalogica
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1202
The total number of domain who have a link to  
Dermalogica
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Dermalogica
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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