Dose

Marketing Strategy Breakdown

Logo of
Dose
An overview of
Dose
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Dose

- Ecommerce marketing strategy

Interested to gather some elements regarding Dose ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Dose team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.81% of their emails - the main ones they use are 🚀 👀 🎁 💥 🔬 😉.

We display here a overview of Dose email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'The results are in 🔬' and 'Dose for Liver is now clinically backed'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 7 on https://dosedaily.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Dose

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Dose

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

834.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dose

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

3...2...1... - Your - for - dose - takes - you.

Emoji use in subject lines

25.81
% of subject lines have emojis

Most popular emojis

🚀 - 👀 - 🎁 - 💥 - 🔬 - 😉

🚀 - 👀 - 🎁 - 💥 - 🔬 - 😉

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dose

Featured Email Marketing Assets from

Dose

The results are in 🔬

The results are in 🔬

Email from

Dose

Dose for Liver is now clinically backed

Dose for Liver is now clinically backed

Email from

Dose

30% total (15% additional) OFF your first Dose subscription

30% total (15% additional) OFF your first Dose subscription

Email from

Dose

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dose

Featured Ads and Paid Media Assets from

Dose

Dose
Dose

One Dose For Your Liver shot is the equivalent of 17 shots made with Turmeric Juice!🤯 Our wellness shots are clinically proven to support healthy liver enzyme function and increase the flow of bile. Help your liver thrive at DOSEDAILY.CO

Feed Ad from

Dose

Dose
Dose

Feed Ad from

Dose

Dose
Dose

Feed Ad from

Dose

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://dosedaily.co/

Domain Rating

7
This is the overall metric that matters most, as it sets
Dose
domain SEO authority.

It shows the power of
Dose
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dosedaily.co/
, as their domain authority is
7
, their score can be considered under average.

Here, for
https://dosedaily.co/
, as their domain authority is
7
, their score can be considered average.

Here, for
https://dosedaily.co/
, as their domain authority is
7
, their score can be considered pretty good! 🙌

Here, for
https://dosedaily.co/
, as their domain authority is
7
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3695
One of the most important metrics for
Dose
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
457
) and their Domain Rating.

Total Keywords

457
Why does this matter for
Dose
SEO strategy? 

This is the total number of keywords where 
Dose
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

172
The total number of domain who have a link to  
Dose
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

642
What's a backlink? A link from another domain that redirect to  
Dose
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

640

Backlinks NoFollow

566

Backlinks Redirect

2

Backlinks Images

150

Backlinks Frame

0

Backlinks Form

0

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Dose

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Fomo

Fomo

Social proof selling tool.

widgets

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Tracktor Order Tracking

Tracktor Order Tracking

Real-time package tracking and order status for Shopify.

shop

Discover →More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

Discover →More details →

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Related Industries

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In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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