MAKEUP BY MARIO

Marketing Strategy Breakdown

Logo of
MAKEUP BY MARIO
An overview of
MAKEUP BY MARIO
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

MAKEUP BY MARIO

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for MAKEUP BY MARIO? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the MAKEUP BY MARIO team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 34.09% of their emails - the main ones they use are ❗ 🚨 ✨ 💋 🏃🏻 💘.

On Panoramata, we gather and analyze the entire MAKEUP BY MARIO email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The NEW SoftSculpt® Collection is HERE🚨' and 'BALM SKIN.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.makeupbymario.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

MAKEUP BY MARIO

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

MAKEUP BY MARIO

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2852.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MAKEUP BY MARIO

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

25% - off - ends - TOMORROW - Happy - edit

Emoji use in subject lines

34.09
% of subject lines have emojis

Most popular emojis

❗ - 🚨 - ✨ - 💋 - 🏃🏻 - 💘

❗ - 🚨 - ✨ - 💋 - 🏃🏻 - 💘

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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MAKEUP BY MARIO

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Featured Email Marketing Assets from

MAKEUP BY MARIO

The NEW SoftSculpt® Collection is HERE🚨

The NEW SoftSculpt® Collection is HERE🚨

Email from

MAKEUP BY MARIO

BALM SKIN.

BALM SKIN.

Email from

MAKEUP BY MARIO

BEFORE & AFTER the transformation…​

BEFORE & AFTER the transformation…​

Email from

MAKEUP BY MARIO

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Featured Ads and Paid Media Examples from

MAKEUP BY MARIO

MAKEUP BY MARIO
MAKEUP BY MARIO

Feed Ad from

MAKEUP BY MARIO

MAKEUP BY MARIO
MAKEUP BY MARIO

Feed Ad from

MAKEUP BY MARIO

MAKEUP BY MARIO
MAKEUP BY MARIO

Feed Ad from

MAKEUP BY MARIO

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.makeupbymario.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
MAKEUP BY MARIO
domain SEO authority.

It shows the power of
MAKEUP BY MARIO
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.makeupbymario.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.makeupbymario.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.makeupbymario.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.makeupbymario.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20956
One of the most important metrics for
MAKEUP BY MARIO
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4111
) and their Domain Rating.

Total Keywords

4111
Why does this matter for
MAKEUP BY MARIO
SEO strategy? 

This is the total number of keywords where 
MAKEUP BY MARIO
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

256
The total number of domain who have a link to  
MAKEUP BY MARIO
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7403
What's a backlink? A link from another domain that redirect to  
MAKEUP BY MARIO
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7390

Backlinks NoFollow

1238

Backlinks Redirect

11

Backlinks Images

158

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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brands →

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brands overview

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