Rightful

Marketing Strategy Breakdown

Logo of
Rightful
An overview of
Rightful
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Rightful

- Ecommerce marketing strategy

Here are some marketing takeaways for Rightful.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Rightful team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44876% of their emails - the main ones they use are ⚖️.

We display here a overview of Rightful email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Still deciding?' and 'Up to 50% off bundles ends tonight!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 15 on https://rightful.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Rightful

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Rightful

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

838.88
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rightful

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

right - standards - Goodbye - stress. - 88% - Rightful

Emoji use in subject lines

11.11
% of subject lines have emojis

Most popular emojis

⚖️

⚖️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rightful

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Featured Email Marketing Assets from

Rightful

Still deciding?

Still deciding?

Email from

Rightful

Up to 50% off bundles ends tonight!

Up to 50% off bundles ends tonight!

Email from

Rightful

Final days to save 20%

Final days to save 20%

Email from

Rightful

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Featured Ads and Paid Media Examples from

Rightful

Rightful
Rightful

Feed Ad from

Rightful

Rightful
Rightful

Feed Ad from

Rightful

Rightful
Rightful

Feed Ad from

Rightful

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://rightful.com/

Domain Rating

15
This is the overall metric that matters most, as it sets
Rightful
domain SEO authority.

It shows the power of
Rightful
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rightful.com/
, as their domain authority is
15
, their score can be considered under average.

Here, for
https://rightful.com/
, as their domain authority is
15
, their score can be considered average.

Here, for
https://rightful.com/
, as their domain authority is
15
, their score can be considered pretty good! 🙌

Here, for
https://rightful.com/
, as their domain authority is
15
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

75
One of the most important metrics for
Rightful
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
20
) and their Domain Rating.

Total Keywords

20
Why does this matter for
Rightful
SEO strategy? 

This is the total number of keywords where 
Rightful
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

117
The total number of domain who have a link to  
Rightful
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Rightful
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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A heatmap, survey, feedback and funnel application.

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Snowplow

Open source analytics that you store yourself.

analytics

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Taboola

Personalized recommendations technology.

ads

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, all in one"
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, all in one"
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awesome ideas
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what my competitors are doing
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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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