RIND Snacks

Marketing Strategy Breakdown

Logo of
RIND Snacks
An overview of
RIND Snacks
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

RIND Snacks

- Ecommerce marketing strategy

You can access here some of the data we collect on RIND Snacks ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! RIND Snacks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 81.34% of their emails - the main ones they use are 🍊 🍓 🎉 🍐 🍎 🍍.

On Panoramata, we gather and analyze the entire RIND Snacks email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'BOGO 50% off 6 packs ENDS TODAY! 🚨' and 'BOGO 50% off 6 packs ENDS TODAY! 🚨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://www.rindsnacks.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

RIND Snacks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

RIND Snacks

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2566.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

RIND Snacks

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2 - get - 1 - FREE... - A - +

Emoji use in subject lines

81.34
% of subject lines have emojis

Most popular emojis

🍊 - 🍓 - 🎉 - 🍐 - 🍎 - 🍍

🍊 - 🍓 - 🎉 - 🍐 - 🍎 - 🍍

What does it say about their email marketing strategy - especially on their subject lines? They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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RIND Snacks

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Featured Email Marketing Assets from

RIND Snacks

BOGO 50% off 6 packs ENDS TODAY! 🚨

BOGO 50% off 6 packs ENDS TODAY! 🚨

Email from

RIND Snacks

BOGO 50% off 6 packs ENDS TODAY! 🚨

BOGO 50% off 6 packs ENDS TODAY! 🚨

Email from

RIND Snacks

RIND has taken a new form with LesserEvil 🍿

RIND has taken a new form with LesserEvil 🍿

Email from

RIND Snacks

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Featured Ads and Paid Media Examples from

RIND Snacks

RIND Snacks
RIND Snacks

Feed Ad from

RIND Snacks

RIND Snacks
RIND Snacks

Feed Ad from

RIND Snacks

RIND Snacks
RIND Snacks

Feed Ad from

RIND Snacks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rindsnacks.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
RIND Snacks
domain SEO authority.

It shows the power of
RIND Snacks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rindsnacks.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://www.rindsnacks.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://www.rindsnacks.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://www.rindsnacks.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1680
One of the most important metrics for
RIND Snacks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1581
) and their Domain Rating.

Total Keywords

1581
Why does this matter for
RIND Snacks
SEO strategy? 

This is the total number of keywords where 
RIND Snacks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

136
The total number of domain who have a link to  
RIND Snacks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1689
What's a backlink? A link from another domain that redirect to  
RIND Snacks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1684

Backlinks NoFollow

821

Backlinks Redirect

5

Backlinks Images

221

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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AWIN

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ads

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Digital Window

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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, all in one"
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awesome ideas
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in 30s"
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