The Beauty Chef

Marketing Strategy Breakdown

Logo of
The Beauty Chef
An overview of
The Beauty Chef
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

The Beauty Chef

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand The Beauty Chef ecommerce marketing strategy - and from other brands from the Health & Wellness industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! The Beauty Chef could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 53.93% of their emails - the main ones they use are 💫 ✨ 🌱 🎄 🥬 🌟.

We display here a overview of The Beauty Chef email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Why The Beauty Chef Products Deliver Transformative Results' and 'Our Beauty Frenzy Starts Now | 20% Off Storewide*'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://thebeautychef.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

The Beauty Chef

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

The Beauty Chef

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2558.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Beauty Chef

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

cart - - - don't - miss - Up - 20%

Emoji use in subject lines

53.93
% of subject lines have emojis

Most popular emojis

💫 - ✨ - 🌱 - 🎄 - 🥬 - 🌟

💫 - ✨ - 🌱 - 🎄 - 🥬 - 🌟

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Beauty Chef

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Featured Email Marketing Assets from

The Beauty Chef

Why The Beauty Chef Products Deliver Transformative Results

Why The Beauty Chef Products Deliver Transformative Results

Email from

The Beauty Chef

Our Beauty Frenzy Starts Now | 20% Off Storewide*

Our Beauty Frenzy Starts Now | 20% Off Storewide*

Email from

The Beauty Chef

The Hero Skincare Ingredients To Know

The Hero Skincare Ingredients To Know

Email from

The Beauty Chef

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Featured Ads and Paid Media Examples from

The Beauty Chef

The Beauty Chef
The Beauty Chef

Feed Ad from

The Beauty Chef

The Beauty Chef
The Beauty Chef

Feed Ad from

The Beauty Chef

The Beauty Chef
The Beauty Chef

Feed Ad from

The Beauty Chef

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thebeautychef.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
The Beauty Chef
domain SEO authority.

It shows the power of
The Beauty Chef
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thebeautychef.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://thebeautychef.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://thebeautychef.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://thebeautychef.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23289
One of the most important metrics for
The Beauty Chef
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11280
) and their Domain Rating.

Total Keywords

11280
Why does this matter for
The Beauty Chef
SEO strategy? 

This is the total number of keywords where 
The Beauty Chef
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1489
The total number of domain who have a link to  
The Beauty Chef
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9716
What's a backlink? A link from another domain that redirect to  
The Beauty Chef
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9683

Backlinks NoFollow

2738

Backlinks Redirect

31

Backlinks Images

400

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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