Campaigns Planning

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns. 

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start. Savvy e-commerce businesses use SMS to their advantage. Let us show you how to track your competitors’ SMS messages in a few steps using Panoramata.

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Learn how to calculate, interpret, and improve your Instagram engagement rate to boost your marketing strategy.

You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.

Advertising is a crucial piece of competitor analysis. Ad tracking starts with finding out where your competitors are putting up ads so you can examine their campaigns. We'll guide you through three ways to spot your competitor's ads and start your competitive analysis.

To attract their target audience and remove any doubts about buying, haircare brands use paid advertisements incorporating social media trends and collaborations with customers and haircare experts. They also use ads to emphasize their custom product offer to reach a wider audience with different preferences, hair types, and concerns.

Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.