Campaigns Planning

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns. 

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start. Savvy e-commerce businesses use SMS to their advantage. Let us show you how to track your competitors’ SMS messages in a few steps using Panoramata.

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Including Halloween of course, we'll give you all the best inspiration to plan your emails marketing campaigns for October.

Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.

Product launch email ideas, examples and a 5-email sequence — plus how to find hundreds of real launch emails from top brands to steal for your next drop.