Beautyblender
Marketing Strategy Breakdown

Logo of
Beautyblender
An overview of
Beautyblender
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Optimizely
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Beautyblender
Ecommerce Marketing Strategy

Interested to gather some elements regarding Beautyblender ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Beautyblender could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Optimizely .

Fun fact - they're using emojis in 54.55% of their emails - the main ones they use are ⚡ 🎁 🍂 💫 🦃 ✨.

We display here a overview of Beautyblender email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '14% off your faves' and 'OPEN: YOU'VE GOT SALE 📬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://beautyblender.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Beautyblender
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Beautyblender

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

701.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beautyblender

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Optimizely

Most common words

Read - what's - new - from - FLASH - Friday

Emoji use in subject lines

54.55
% of subject lines have emojis

Most popular emojis

⚡ - 🎁 - 🍂 - 💫 - 🦃 - ✨

⚡ - 🎁 - 🍂 - 💫 - 🦃 - ✨

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Beautyblender

14% off your faves

14% off your faves

Email from

Beautyblender

OPEN: YOU'VE GOT SALE 📬

OPEN: YOU'VE GOT SALE 📬

Email from

Beautyblender

Friends keep friends updated 🤝

Friends keep friends updated 🤝

Email from

Beautyblender

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Featured Ads and Paid Media Examples from

Beautyblender

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Beautyblender

Feed Ad from

Beautyblender

Beautyblender
Beautyblender

Feed Ad from

Beautyblender

Beautyblender
Beautyblender

Feed Ad from

Beautyblender

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://beautyblender.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Beautyblender
domain SEO authority.

It shows the power of
Beautyblender
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://beautyblender.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://beautyblender.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://beautyblender.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://beautyblender.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

91627
One of the most important metrics for
Beautyblender
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
32937
) and their Domain Rating.

Total Keywords

32937
Why does this matter for
Beautyblender
SEO strategy? 

This is the total number of keywords where 
Beautyblender
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2281
The total number of domain who have a link to  
Beautyblender
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

337
What's a backlink? A link from another domain that redirect to  
Beautyblender
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

341

Backlinks NoFollow

192

Backlinks Redirect

0

Backlinks Images

8

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

More details →
Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
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"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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