dpHUE

Marketing Strategy Breakdown

Logo of
dpHUE
An overview of
dpHUE
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

dpHUE

- Ecommerce marketing strategy

There’s a lot to learn from dpHUE ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help dpHUE improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.64% of their emails - the main ones they use are ❤️ 🍎 👀 🔥 😍 🍏.

On Panoramata, we gather and analyze the entire dpHUE email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Get it before it's sold out! 🔥' and 'FREE SHIPPING ends tonight 🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.dphue.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

dpHUE

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

dpHUE

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1557.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

dpHUE

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Fresh - Stylers - & - Finishers - NEW - Can

Emoji use in subject lines

33.64
% of subject lines have emojis

Most popular emojis

❤️ - 🍎 - 👀 - 🔥 - 😍 - 🍏

❤️ - 🍎 - 👀 - 🔥 - 😍 - 🍏

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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dpHUE

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Featured Email Marketing Assets from

dpHUE

Get it before it's sold out! 🔥

Get it before it's sold out! 🔥

Email from

dpHUE

FREE SHIPPING ends tonight 🔥

FREE SHIPPING ends tonight 🔥

Email from

dpHUE

Join the dpHUE Ambassador Program!

Join the dpHUE Ambassador Program!

Email from

dpHUE

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Featured Ads and Paid Media Examples from

dpHUE

dpHUE
dpHUE

Feed Ad from

dpHUE

dpHUE
dpHUE

Feed Ad from

dpHUE

dpHUE
dpHUE

Feed Ad from

dpHUE

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dphue.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
dpHUE
domain SEO authority.

It shows the power of
dpHUE
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dphue.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.dphue.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.dphue.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.dphue.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11839
One of the most important metrics for
dpHUE
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4291
) and their Domain Rating.

Total Keywords

4291
Why does this matter for
dpHUE
SEO strategy? 

This is the total number of keywords where 
dpHUE
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

900
The total number of domain who have a link to  
dpHUE
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5606
What's a backlink? A link from another domain that redirect to  
dpHUE
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4740

Backlinks NoFollow

1668

Backlinks Redirect

2

Backlinks Images

126

Backlinks Frame

0

Backlinks Form

864

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Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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