Habit

Marketing Strategy Breakdown

Logo of
Habit
An overview of
Habit
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Habit

- Ecommerce marketing strategy

There’s a lot to learn from Habit ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Habit team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👀.

We display here a overview of Habit email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Account Confirmation' and 'Wanna know what they're saying? 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://www.habitcosmetics.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Habit

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Habit

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

293.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Habit

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

saying?  - OUR - BIGGEST - SALE - Account - they're

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

👀

👀

Let's take a moment to review their emoji use. They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Habit

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Featured Email Marketing Assets from

Habit

Account Confirmation

Account Confirmation

Email from

Habit

Wanna know what they're saying? 👀

Wanna know what they're saying? 👀

Email from

Habit

Email from

Habit

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Featured Ads and Paid Media Examples from

Habit

Habit
Habit

Feed Ad from

Habit

Habit
Habit

Feed Ad from

Habit

Habit
Habit

Feed Ad from

Habit

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.habitcosmetics.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Habit
domain SEO authority.

It shows the power of
Habit
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.habitcosmetics.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://www.habitcosmetics.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://www.habitcosmetics.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://www.habitcosmetics.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

271
One of the most important metrics for
Habit
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1317
) and their Domain Rating.

Total Keywords

1317
Why does this matter for
Habit
SEO strategy? 

This is the total number of keywords where 
Habit
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17
The total number of domain who have a link to  
Habit
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1908
What's a backlink? A link from another domain that redirect to  
Habit
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1851

Backlinks NoFollow

589

Backlinks Redirect

13

Backlinks Images

127

Backlinks Frame

0

Backlinks Form

44

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Shopify plugin experts.

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Social marketing technology that attempts to generate more sales through social marketing.

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Website personalization service for eCommerce.

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"Incredible benchmarks"
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5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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Nails

brands overview

Nail products are used to color the nails, protect them against damage, soften and condition cuticles, and supplement the nails. They include nail polish and enamels and nail polish and enamel removers.

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Cosmetics

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