Monoware

Marketing Strategy Breakdown

Logo of
Monoware

Monoware – timeless modern hosting tableware for every occasion. From perfect grain bowls & dinner plates to elegant serving platters & pitchers. Create a table set for life.

An overview of
Monoware
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Monoware

- Ecommerce marketing strategy

We'll explore here some marketing assets of Monoware , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Monoware improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Monoware email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'An Ordinary Object with Olivia Cavalli' and 'A Simple Pleasure: Laying The Table'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://www.monoware.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Monoware

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

Monoware

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4246.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Monoware

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

& - pistachios - Studio - Visit: - Easy - Order

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Monoware

Featured Email Marketing Assets from

Monoware

An Ordinary Object with Olivia Cavalli

An Ordinary Object with Olivia Cavalli

Email from

Monoware

A Simple Pleasure: Laying The Table

A Simple Pleasure: Laying The Table

Email from

Monoware

New Launch: The Serving Set

New Launch: The Serving Set

Email from

Monoware

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Monoware

Featured Ads and Paid Media Assets from

Monoware

Monoware
Monoware

Let us help you lay the table for Spring. Discover our favourite pieces, from the elegant serving platter that serves as a centrepiece to the perfectly sized pasta bowls.

Modern Stoneware Tableware | Ceramic Serveware & Dinnerware | Monoware

Modern Stoneware Tableware | Ceramic Serveware & Dinnerware | Monoware

Feed Ad from

Monoware

Monoware
Monoware

Let us help you lay the table for Spring. Discover our favourite pieces, from the elegant serving platter that serves as a centrepiece to the perfectly sized pasta bowls.

Serving Platter | £48

Serving Platter | £48

Feed Ad from

Monoware

Monoware
Monoware

Discover timeless tableware for every occasion. Free delivery with no minimum spend and Klarna Buy Now Pay later now available.

Feed Ad from

Monoware

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.monoware.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Monoware
domain SEO authority.

It shows the power of
Monoware
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.monoware.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://www.monoware.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://www.monoware.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://www.monoware.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

205
One of the most important metrics for
Monoware
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
702
) and their Domain Rating.

Total Keywords

702
Why does this matter for
Monoware
SEO strategy? 

This is the total number of keywords where 
Monoware
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

73
The total number of domain who have a link to  
Monoware
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13
What's a backlink? A link from another domain that redirect to  
Monoware
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Monoware

Softwares and Marketing eCommerce Stack

Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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