Advertising & Paid Media Resources

Any serious business would want to know how their competitors promote their products and services. In this digitally-run world, online advertising is one of the most effective marketing strategies that almost any company can benefit from when done right. How exactly do you check your competitors' ads? If you’re doing it manually (and regularly), there’s a better way… In this article, we'll focus on the ways to spy on your competitors' Google Display Ads.

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns. 

Is there a way to collect all this data automatically, without having to do this manually, ever week/month for every single competitor, on a lot of different networks? Let’s find out!

The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.

Marketers think of SEO and PPC as two boxes that should be separate and not muddy each other’s waters. However, combining both strategies is becoming more prevalent. That’s because organic and paid search are two halves of the same whole that when used together, will earn more traffic and conversions. In the following sections, we’ll discuss the reasons for using SEO and paid search together, how to find a good mix of both, and how to combine them for better ROI. 

Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.

With the growing focus on plus-size fashion, your brand should keep up and stay abreast to thrive. This article will help you find great inspirations for your plus-size fashion marketing.

How do cookware brands promote their products online?By reviewing some of the major players in the industry, we’ve seen that brands’ approach to advertising and paid media has evolved to enhance the kitchen experience. Here are some takeaways.

Discover the top Facebook ad spy tools that can help you analyze competitor strategies and elevate your own campaigns.

Maximize webinar attendance with these email and ad tips and tricks. Learn how to create engaging ads to drive sign-ups and know what emails to send before and after your webinar.