Nice Laundry

Marketing Strategy Breakdown

Logo of
Nice Laundry
An overview of
Nice Laundry
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Nice Laundry

- Ecommerce marketing strategy

There’s a lot to learn from Nice Laundry ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

We display here a overview of Nice Laundry email marketing strategy - along with other brands from the Fashion industry.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Nice Laundry

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Nice Laundry

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nice Laundry

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nice Laundry

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Featured Email Marketing Assets from

Nice Laundry

Email from

Nice Laundry

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Nice Laundry

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Nice Laundry

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Featured Ads and Paid Media Examples from

Nice Laundry

Nice Laundry
Nice Laundry

The most comfortable shorts in the world. Nylon stretch mesh with a soft Micromodal® interior for unbelievable comfort. 😎✔ Elevated styling with 4" & 6" inseams✔ 4-way stretch nylon exterior ✔ Micromodal® interior

Lounge Shorts ~ Comfy AF

Lounge Shorts ~ Comfy AF

Feed Ad from

Nice Laundry

Nice Laundry
Nice Laundry

The most comfortable shorts in the world. Nylon stretch mesh with a soft Micromodal® interior for unbelievable comfort. 😎✔ Elevated styling with 4" & 6" inseams✔ 4-way stretch nylon exterior ✔ Micromodal® interior

Lounge Shorts ~ Comfy AF

Lounge Shorts ~ Comfy AF

Feed Ad from

Nice Laundry

Nice Laundry
Nice Laundry

The most comfortable shorts in the world. Nylon stretch mesh with a soft Micromodal® interior for unbelievable comfort. 😎✔ Elevated styling with 4" & 6" inseams✔ 4-way stretch nylon exterior ✔ Micromodal® interior

Lounge Shorts ~ Comfy AF

Lounge Shorts ~ Comfy AF

Feed Ad from

Nice Laundry

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nicelaundry.com/

Domain Rating

This is the overall metric that matters most, as it sets
Nice Laundry
domain SEO authority.

It shows the power of
Nice Laundry
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nicelaundry.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.nicelaundry.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.nicelaundry.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.nicelaundry.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
Nice Laundry
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
Nice Laundry
SEO strategy? 

This is the total number of keywords where 
Nice Laundry
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
Nice Laundry
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
Nice Laundry
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Socks

brands overview

Socks are part of the fashion industry and may be considered a major accessory, pairing them with high heels and open-toed shoes. Increasing demand for socks as an essential workwear accessory among men, children, and women is expected to drive the target market's growth.

Socks
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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