Brilliant Earth

Marketing Strategy Breakdown

Logo of
Brilliant Earth
An overview of
Brilliant Earth
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Brilliant Earth

- Ecommerce marketing strategy

You can access here some of the data we collect on Brilliant Earth ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of Brilliant Earth email marketing strategy - along with other brands from the Jewelry industry.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Brilliant Earth

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Brilliant Earth

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Brilliant Earth

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Brilliant Earth

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Brilliant Earth

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Featured Ads and Paid Media Examples from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.brilliantearth.com/

Domain Rating

This is the overall metric that matters most, as it sets
Brilliant Earth
domain SEO authority.

It shows the power of
Brilliant Earth
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

277658
One of the most important metrics for
Brilliant Earth
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Brilliant Earth
SEO strategy? 

This is the total number of keywords where 
Brilliant Earth
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

70648
The total number of domain who have a link to  
Brilliant Earth
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Brilliant Earth
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Google AdWords Conversion

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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Google Tag Manager

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, all in one"
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