Brilliant Earth

Marketing Strategy Breakdown

Logo of
Brilliant Earth
An overview of
Brilliant Earth
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Brilliant Earth

- Ecommerce marketing strategy

You can access here some of the data we collect on Brilliant Earth ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of Brilliant Earth email marketing strategy - along with other brands from the Jewelry industry.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Brilliant Earth

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
characters

What about

Brilliant Earth

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Brilliant Earth

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Brilliant Earth

Featured Email Marketing Assets from

Brilliant Earth

Email from

Brilliant Earth

Email from

Brilliant Earth

Email from

Brilliant Earth

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Brilliant Earth

Featured Ads and Paid Media Assets from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Brilliant Earth
Brilliant Earth

Feed Ad from

Brilliant Earth

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.brilliantearth.com/

Domain Rating

This is the overall metric that matters most, as it sets
Brilliant Earth
domain SEO authority.

It shows the power of
Brilliant Earth
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.brilliantearth.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

277658
One of the most important metrics for
Brilliant Earth
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Brilliant Earth
SEO strategy? 

This is the total number of keywords where 
Brilliant Earth
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

70648
The total number of domain who have a link to  
Brilliant Earth
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Brilliant Earth
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Brilliant Earth

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
AB Tasty

AB Tasty

French based A/B testing solution.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Okta

Okta

Identity management system.

widgets

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

Discover →More details →
Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Sailthru

Sailthru

Behaviorally targeted email.

mx

Discover →More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

Discover →More details →
SearchSpring

SearchSpring

eCommerce site search and navigation solution provider

widgets

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
Teads

Teads

Video advertising serving technology.

ads

Discover →More details →
Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Bob's Watches

Jewelry

More details →

Radley London

Accessories

More details →

Brosway Italia

Jewelry

More details →

Mejuri

Jewelry

More details →

Ginette NY - EU

Jewelry

More details →

Body Candy Body Jewelry

Jewelry

More details →

Related Insights

Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).

Marketing
Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.

Marketing
Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Marketing
Singles' Day deals you can try for your own brand

Related Industries

Diamonds

brands overview

Diamonds
brands →

Jewelery

brands overview

Jewelery
brands →

Jewelry

brands overview

Jewelry
brands →

Ready to dive in?
Get started today.