Marke
Marketing Strategy Breakdown

Logo of
Marke
An overview of
Marke
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Jewelry
ecommerce industry.

Marke
Ecommerce Marketing Strategy

Here are some marketing takeaways for Marke.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Marke team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Marke email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Welcome to Marke!' and 'Meet our all-new collections!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 11 on https://markenyc.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Marke
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Marke

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7369.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Marke

 gets a score of

-4.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

here - Meet - our - all-new - Welcome - are

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Marke

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Featured Email Marketing Assets from

Marke

Welcome to Marke!

Welcome to Marke!

Email from

Marke

Meet our all-new collections!

Meet our all-new collections!

Email from

Marke

Email from

Marke

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Featured Ads and Paid Media Examples from

Marke

Marke
Marke

Feed Ad from

Marke

Marke
Marke

Feed Ad from

Marke

Marke
Marke

Feed Ad from

Marke

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://markenyc.com/

Domain Rating

11
This is the overall metric that matters most, as it sets
Marke
domain SEO authority.

It shows the power of
Marke
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://markenyc.com/
, as their domain authority is
11
, their score can be considered under average.

Here, for
https://markenyc.com/
, as their domain authority is
11
, their score can be considered average.

Here, for
https://markenyc.com/
, as their domain authority is
11
, their score can be considered pretty good! 🙌

Here, for
https://markenyc.com/
, as their domain authority is
11
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1505
One of the most important metrics for
Marke
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1614
) and their Domain Rating.

Total Keywords

1614
Why does this matter for
Marke
SEO strategy? 

This is the total number of keywords where 
Marke
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

129
The total number of domain who have a link to  
Marke
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

404
What's a backlink? A link from another domain that redirect to  
Marke
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

402

Backlinks NoFollow

278

Backlinks Redirect

2

Backlinks Images

8

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →

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, all in one"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Rings

brands overview

Rings are worn both for decorative and symbolic purposes. They are a part of the Jewelry industry. Besides serving to adorn the body, rings have functioned as symbols of authority, fidelity, or social status. The shape of the ring already indicates its meaning - it is circular  (without beginning and end) thus it has become a universal sign of eternal love and faithfulness, perfection and infinity.

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