Cabinet Health

Marketing Strategy Breakdown

Logo of
Cabinet Health
An overview of
Cabinet Health
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Cabinet Health

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Cabinet Health, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 59 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 79.07% of their emails - the main ones they use are 💊 🎉 🤫 🔥 1️ ⚡.

On Panoramata, we gather and analyze the entire Cabinet Health email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '🤫 The secret is out: we're live on Grove Collaborative!!!' and '⚡ Spring trend alert: sustainability in plastic out!!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://cabinethealth.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Cabinet Health

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
59.0
characters

What about

Cabinet Health

then?

With their average of

59

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1661.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cabinet Health

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

of - plastic - from - polluting - Bundle - polluting

Emoji use in subject lines

79.07
% of subject lines have emojis

Most popular emojis

💊 - 🎉 - 🤫 - 🔥 - 1️ - ⚡

💊 - 🎉 - 🤫 - 🔥 - 1️ - ⚡

Yes, these emojis are pretty. But what are their usage telling us? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Cabinet Health

Featured Email Marketing Assets from

Cabinet Health

🤫 The secret is out: we're live on Grove Collaborative!!!

🤫 The secret is out: we're live on Grove Collaborative!!!

Email from

Cabinet Health

⚡ Spring trend alert: sustainability in plastic out!!

⚡ Spring trend alert: sustainability in plastic out!!

Email from

Cabinet Health

⚡ Spring trend alert: sustainability in plastic out!!

⚡ Spring trend alert: sustainability in plastic out!!

Email from

Cabinet Health

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Cabinet Health

Featured Ads and Paid Media Assets from

Cabinet Health

Cabinet Health
Cabinet Health

Feed Ad from

Cabinet Health

Cabinet Health
Cabinet Health

Feed Ad from

Cabinet Health

Cabinet Health
Cabinet Health

Feed Ad from

Cabinet Health

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cabinethealth.com/

Domain Rating

40
This is the overall metric that matters most, as it sets
Cabinet Health
domain SEO authority.

It shows the power of
Cabinet Health
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cabinethealth.com/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://cabinethealth.com/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://cabinethealth.com/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://cabinethealth.com/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1357
One of the most important metrics for
Cabinet Health
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1592
) and their Domain Rating.

Total Keywords

1592
Why does this matter for
Cabinet Health
SEO strategy? 

This is the total number of keywords where 
Cabinet Health
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

680
The total number of domain who have a link to  
Cabinet Health
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11
What's a backlink? A link from another domain that redirect to  
Cabinet Health
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11

Backlinks NoFollow

5

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Cabinet Health

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Unbounce Published Landing

Unbounce Published Landing

A published Unbounce page.

cms

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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LegitScript

LegitScript

Compliance and merchant monitoring system.

widgets

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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