Moon Juice

Marketing Strategy Breakdown

Logo of
Moon Juice
An overview of
Moon Juice
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Moon Juice

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Moon Juice.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 13 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - but we find it interesting as it defines the brand - they're using emojis in 1.59% of their emails - the main ones they use are 💩 🍸 🍓 🥭 🌈.

On Panoramata, we gather and analyze the entire Moon Juice email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Healthy collagen + barrier' and 'New moon in gemini'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://moonjuice.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Moon Juice

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
13.0
characters

What about

Moon Juice

then?

With their average of

13

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1665.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Moon Juice

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Giveaway - Giveaway - Giveaway - Nightcap - Nightcap - SPF

Emoji use in subject lines

1.59
% of subject lines have emojis

Most popular emojis

💩 - 🍸 - 🍓 - 🥭 - 🌈

💩 - 🍸 - 🍓 - 🥭 - 🌈

Let's take a moment to review their emoji use. they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Moon Juice

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Featured Email Marketing Assets from

Moon Juice

Healthy collagen + barrier

Healthy collagen + barrier

Email from

Moon Juice

New moon in gemini

New moon in gemini

Email from

Moon Juice

Metabolism

Metabolism

Email from

Moon Juice

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Featured Ads and Paid Media Examples from

Moon Juice

Moon Juice
Moon Juice

Cult favorite clean liquid exfoliator. Potent AHAs & BHAs plus Niacinamide to hydrate. Your quickie liquid facial 🍄

Feed Ad from

Moon Juice

Moon Juice
Moon Juice

Dewy decadence that mmeelltttsss in. Emollient Fatty Acids & potent adaptogens moisturize & help protect your collagen ☁️

Feed Ad from

Moon Juice

Moon Juice
Moon Juice

Your hyaluronic serum on shrooms💦 hydrate in & around cells💫 lock in moisture🍄 preserve elasticity

Feed Ad from

Moon Juice

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://moonjuice.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Moon Juice
domain SEO authority.

It shows the power of
Moon Juice
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21172
One of the most important metrics for
Moon Juice
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10843
) and their Domain Rating.

Total Keywords

10843
Why does this matter for
Moon Juice
SEO strategy? 

This is the total number of keywords where 
Moon Juice
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3397
The total number of domain who have a link to  
Moon Juice
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41768
What's a backlink? A link from another domain that redirect to  
Moon Juice
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40018

Backlinks NoFollow

7091

Backlinks Redirect

414

Backlinks Images

4399

Backlinks Frame

0

Backlinks Form

859

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

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ads

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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