Moon Juice

Marketing Strategy Breakdown

Logo of
Moon Juice
An overview of
Moon Juice
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Moon Juice

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Moon Juice.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 13 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - but we find it interesting as it defines the brand - they're using emojis in 1.59% of their emails - the main ones they use are 💩 🍸 🍓 🥭 🌈.

On Panoramata, we gather and analyze the entire Moon Juice email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Healthy collagen + barrier' and 'New moon in gemini'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://moonjuice.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Moon Juice

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
13.0
characters

What about

Moon Juice

then?

With their average of

13

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1665.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Moon Juice

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Giveaway - Giveaway - Giveaway - Nightcap - Nightcap - SPF

Emoji use in subject lines

1.59
% of subject lines have emojis

Most popular emojis

💩 - 🍸 - 🍓 - 🥭 - 🌈

💩 - 🍸 - 🍓 - 🥭 - 🌈

Let's take a moment to review their emoji use. they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Moon Juice

Featured Email Marketing Assets from

Moon Juice

Healthy collagen + barrier

Healthy collagen + barrier

Email from

Moon Juice

New moon in gemini

New moon in gemini

Email from

Moon Juice

Metabolism

Metabolism

Email from

Moon Juice

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Moon Juice

Featured Ads and Paid Media Assets from

Moon Juice

Moon Juice
Moon Juice

Cult favorite clean liquid exfoliator. Potent AHAs & BHAs plus Niacinamide to hydrate. Your quickie liquid facial 🍄

Feed Ad from

Moon Juice

Moon Juice
Moon Juice

Dewy decadence that mmeelltttsss in. Emollient Fatty Acids & potent adaptogens moisturize & help protect your collagen ☁️

Feed Ad from

Moon Juice

Moon Juice
Moon Juice

Your hyaluronic serum on shrooms💦 hydrate in & around cells💫 lock in moisture🍄 preserve elasticity

Feed Ad from

Moon Juice

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://moonjuice.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Moon Juice
domain SEO authority.

It shows the power of
Moon Juice
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://moonjuice.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21172
One of the most important metrics for
Moon Juice
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10843
) and their Domain Rating.

Total Keywords

10843
Why does this matter for
Moon Juice
SEO strategy? 

This is the total number of keywords where 
Moon Juice
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3397
The total number of domain who have a link to  
Moon Juice
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41768
What's a backlink? A link from another domain that redirect to  
Moon Juice
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40018

Backlinks NoFollow

7091

Backlinks Redirect

414

Backlinks Images

4399

Backlinks Frame

0

Backlinks Form

859

Need more assets?
Unlock all the assets on

Moon Juice

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Lucky Orange for Shopify

Lucky Orange for Shopify

Visitor records and heat maps for Shopify.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Mention Me

Mention Me

Mention Me powers refer a friend programs.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Persistent Cart

Persistent Cart

Increases customer retention by making sure customers never lose their shopping carts.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Reamaze

Reamaze

Customer support, live chat, and customer engagement, knowledge base, FAQ.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Teads

Teads

Video advertising serving technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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Zonos

Zonos

Cross-border eCommerce SaaS solution.

widgets

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