Supply

Marketing Strategy Breakdown

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Supply

An overview of

Supply

Marketing Strategy data - their Email Marketing Strategy (some of their

Klaviyo

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Personal Care

ecommerce industry.

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Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Supply

- Ecommerce marketing strategy

Interested to gather some elements regarding Supply ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Supply team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 4.71% of their emails - the main ones they use are 👇 👋 ⏰ 🕧 🕕.

We display here a overview of Supply email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You're 1 question away' and 'Our Memorial Day Deals Are Live!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://supply.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Supply

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

28.0

characters

What about

Supply

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2610.08

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-2.9

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Supply

gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

of - time. - The - GOAT - Peace - Fresh

Emoji use in subject lines

4.71

% of subject lines have emojis

Featured Email Marketing Assets from

Supply

You're 1 question away

Email from

Supply

Our Memorial Day Deals Are Live!

Email from

Supply

To the real heroes

Email from

Supply

Featured Ads and Paid Media Assets from

Supply

Have you ever wanted to ditch your multi-blade razor?You're not alone. Discover why thousands of men are making the switch to this old-school way of shaving. Click "Learn More" to see 6 reasons why it's finally time to leave your old multi-blade razor behind.

6 Reasons Men are Ditching Their Old Razors

Feed Ad from

Supply

What if you could shave without irritation? Your morning shave is cutting you too deep. Your store-bought multi-blade razor is made to cut hair below the surface of your skin. That's why you get razor burn, bumps, and ingrown hairs. The blades pull and cut hair until it's so short it falls beneath the surface. The solution isn't more blades. It's less. You actually only need one extra sharp blade to get the smooth, irritation-free shave you want.That's what the Supply SE will give you. Our NickStop technology protects your skin from nicks and cuts. Our 16 precision fins lift and guide your hair to the blade, so it's cut clean at the surface. You get a close, comfortable shave you love every time. And if you don't love it, you can send it back. We offer a 100-day money-back guarantee on every razor. That's 100 free shaves to decide whether or not the SE is the razor for you. Click "Shop Now" to order your SE and start loving your morning shave.

No Irritation. No Cuts. No Learning Curve.

Feed Ad from

Supply

6 Reasons Men are Ditching Their Old Razors

Feed Ad from

Supply

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://supply.co/

Domain Rating

This is the overall metric that matters most, as it sets

Supply

domain SEO authority.

It shows the power of

Supply

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://supply.co/

, as their domain authority is

, their score can be considered under average.

Here, for

https://supply.co/

, as their domain authority is

, their score can be considered average.

Here, for

https://supply.co/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://supply.co/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

16559

One of the most important metrics for

Supply

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

9172

) and their Domain Rating.

Total Keywords

9172

Why does this matter for

Supply

SEO strategy?

This is the total number of keywords where

Supply

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1061

The total number of domain who have a link to

Supply

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6839

What's a backlink? A link from another domain that redirect to

Supply

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6730

Backlinks NoFollow

4428

Backlinks Redirect

101

Backlinks Images

985

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Supply

Marketing Strategy Breakdown

Supply

- Ecommerce marketing strategy

Supply

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Supply

Featured Email Marketing Assets from

Supply

Download our free 104 Email Marketing Ideas playbook, including

Supply

Featured Ads and Paid Media Assets from

Supply

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://supply.co/

Need more assets?Unlock all the assets on

Supply

Softwares and Marketing eCommerce Stack

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