Supply

Marketing Strategy Breakdown

Logo of
Supply
An overview of
Supply
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Supply

- Ecommerce marketing strategy

Interested to gather some elements regarding Supply ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Supply team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 4.71% of their emails - the main ones they use are 👇 👋 ⏰ 🕧 🕕.

We display here a overview of Supply email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You're 1 question away' and 'Our Memorial Day Deals Are Live!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://supply.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Supply

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Supply

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2610.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Supply

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

of - time. - The - GOAT - Peace - Fresh

Emoji use in subject lines

4.71
% of subject lines have emojis

Most popular emojis

👇 - 👋 - ⏰ - 🕧 - 🕕

👇 - 👋 - ⏰ - 🕧 - 🕕

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Supply

Featured Email Marketing Assets from

Supply

You're 1 question away

You're 1 question away

Email from

Supply

Our Memorial Day Deals Are Live!

Our Memorial Day Deals Are Live!

Email from

Supply

To the real heroes

To the real heroes

Email from

Supply

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Supply

Featured Ads and Paid Media Assets from

Supply

Supply
Supply

Have you ever wanted to ditch your multi-blade razor?You're not alone. Discover why thousands of men are making the switch to this old-school way of shaving. Click "Learn More" to see 6 reasons why it's finally time to leave your old multi-blade razor behind.

6 Reasons Men are Ditching Their Old Razors

6 Reasons Men are Ditching Their Old Razors

Feed Ad from

Supply

Supply
Supply

What if you could shave without irritation? Your morning shave is cutting you too deep. Your store-bought multi-blade razor is made to cut hair below the surface of your skin. That's why you get razor burn, bumps, and ingrown hairs. The blades pull and cut hair until it's so short it falls beneath the surface. The solution isn't more blades. It's less. You actually only need one extra sharp blade to get the smooth, irritation-free shave you want.That's what the Supply SE will give you. Our NickStop technology protects your skin from nicks and cuts. Our 16 precision fins lift and guide your hair to the blade, so it's cut clean at the surface. You get a close, comfortable shave you love every time. And if you don't love it, you can send it back. We offer a 100-day money-back guarantee on every razor. That's 100 free shaves to decide whether or not the SE is the razor for you. Click "Shop Now" to order your SE and start loving your morning shave.

No Irritation. No Cuts. No Learning Curve.

No Irritation. No Cuts. No Learning Curve.

Feed Ad from

Supply

Supply
Supply

Have you ever wanted to ditch your multi-blade razor?You're not alone. Discover why thousands of men are making the switch to this old-school way of shaving. Click "Learn More" to see 6 reasons why it's finally time to leave your old multi-blade razor behind.

6 Reasons Men are Ditching Their Old Razors

6 Reasons Men are Ditching Their Old Razors

Feed Ad from

Supply

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://supply.co/

Domain Rating

59
This is the overall metric that matters most, as it sets
Supply
domain SEO authority.

It shows the power of
Supply
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://supply.co/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://supply.co/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://supply.co/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://supply.co/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

16559
One of the most important metrics for
Supply
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9172
) and their Domain Rating.

Total Keywords

9172
Why does this matter for
Supply
SEO strategy? 

This is the total number of keywords where 
Supply
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1061
The total number of domain who have a link to  
Supply
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6839
What's a backlink? A link from another domain that redirect to  
Supply
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6730

Backlinks NoFollow

4428

Backlinks Redirect

101

Backlinks Images

985

Backlinks Frame

0

Backlinks Form

8

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Supply

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Seal Subscriptions

Seal Subscriptions

Shopify subscription system.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Skio

Skio

Subscriptions for Shopify.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Razors

brands overview

A razor is a bladed tool primarily used in the removal of body hair through shaving. It can be used by both men and women. There are different types of razors available in the market such as straight razors, safety razors, disposable razors, and electric razors. Aside from razors, shaving cream and aftershave are personal care products used for hair removal. 

Razors
brands →

Shaving

brands overview

Shaving products include razors, shaving creams, pre and after-shave oils, shaving soaps, gels and foams, beard creams, balms, oils and wax. There are also different types of razors available in the market. These are disposable razors, cartridge razors, safety razors, electric razors, and straight razors. These grooming products are all part of personal care for men and women. 

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brands →

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