WellGard

Marketing Strategy Breakdown

Logo of
WellGard
An overview of
WellGard
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

WellGard

- Ecommerce marketing strategy

Here are some marketing takeaways for WellGard.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the WellGard team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 95.74% of their emails - the main ones they use are 😱 👉 ⚠️ 💥 🚨 🔥.

We display here a overview of WellGard email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '$50 Off BBalance for Your Mother Figure' and 'Last Chance to Get $50 Off BBalance for Mother Day'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://wellgard.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

WellGard

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

WellGard

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6630.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

WellGard

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

by - saying - YES - to - FLASH - 50%

Emoji use in subject lines

95.74
% of subject lines have emojis

Most popular emojis

😱 - 👉 - ⚠️ - 💥 - 🚨 - 🔥

😱 - 👉 - ⚠️ - 💥 - 🚨 - 🔥

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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WellGard

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Featured Email Marketing Assets from

WellGard

$50 Off BBalance for Your Mother Figure

$50 Off BBalance for Your Mother Figure

Email from

WellGard

Last Chance to Get $50 Off BBalance for Mother Day

Last Chance to Get $50 Off BBalance for Mother Day

Email from

WellGard

How to motivate yourself to move 🏃

How to motivate yourself to move 🏃

Email from

WellGard

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Featured Ads and Paid Media Examples from

WellGard

WellGard
WellGard

Feed Ad from

WellGard

WellGard
WellGard

Feed Ad from

WellGard

WellGard
WellGard

Feed Ad from

WellGard

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wellgard.co.uk/

Domain Rating

6
This is the overall metric that matters most, as it sets
WellGard
domain SEO authority.

It shows the power of
WellGard
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wellgard.co.uk/
, as their domain authority is
6
, their score can be considered under average.

Here, for
https://wellgard.co.uk/
, as their domain authority is
6
, their score can be considered average.

Here, for
https://wellgard.co.uk/
, as their domain authority is
6
, their score can be considered pretty good! 🙌

Here, for
https://wellgard.co.uk/
, as their domain authority is
6
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2702
One of the most important metrics for
WellGard
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2355
) and their Domain Rating.

Total Keywords

2355
Why does this matter for
WellGard
SEO strategy? 

This is the total number of keywords where 
WellGard
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

52
The total number of domain who have a link to  
WellGard
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

405
What's a backlink? A link from another domain that redirect to  
WellGard
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

405

Backlinks NoFollow

84

Backlinks Redirect

0

Backlinks Images

99

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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"
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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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