Farmacy
Marketing Strategy Breakdown

Logo of
Farmacy
An overview of
Farmacy
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Farmacy
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Farmacy? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Farmacy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 37.25% of their emails - the main ones they use are ✨ 🍯 🤩 🎁 🐝 🌿.

On Panoramata, we gather and analyze the entire Farmacy email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Save 30% on these best-sellers' and 'Boost your self-care routine these sets'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.farmacybeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Farmacy
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Farmacy

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2876.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Farmacy

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Wow - have - you - seen - This - long

Emoji use in subject lines

37.25
% of subject lines have emojis

Most popular emojis

✨ - 🍯 - 🤩 - 🎁 - 🐝 - 🌿

✨ - 🍯 - 🤩 - 🎁 - 🐝 - 🌿

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Farmacy

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Featured Email Marketing Assets from

Farmacy

Save 30% on these best-sellers

Save 30% on these best-sellers

Email from

Farmacy

Boost your self-care routine these sets

Boost your self-care routine these sets

Email from

Farmacy

🐝 Free Beehive gift set

🐝 Free Beehive gift set

Email from

Farmacy

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Featured Ads and Paid Media Examples from

Farmacy

Farmacy
Farmacy

Feed Ad from

Farmacy

Farmacy
Farmacy

Feed Ad from

Farmacy

Farmacy
Farmacy

Feed Ad from

Farmacy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.farmacybeauty.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Farmacy
domain SEO authority.

It shows the power of
Farmacy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.farmacybeauty.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.farmacybeauty.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.farmacybeauty.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.farmacybeauty.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

59146
One of the most important metrics for
Farmacy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9722
) and their Domain Rating.

Total Keywords

9722
Why does this matter for
Farmacy
SEO strategy? 

This is the total number of keywords where 
Farmacy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2422
The total number of domain who have a link to  
Farmacy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

22217
What's a backlink? A link from another domain that redirect to  
Farmacy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

21812

Backlinks NoFollow

9454

Backlinks Redirect

217

Backlinks Images

5202

Backlinks Frame

0

Backlinks Form

169

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

More details →
HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

More details →
Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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