Flo Vitamins

Marketing Strategy Breakdown

Logo of
Flo Vitamins
An overview of
Flo Vitamins
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Flo Vitamins

- Ecommerce marketing strategy

Here are some marketing takeaways for Flo Vitamins.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Flo Vitamins team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 13.33% of their emails - the main ones they use are ✨ 🎉.

We display here a overview of Flo Vitamins email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'How much you save is up to YOU' and 'Last chance to save!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://flovitamins.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Flo Vitamins

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Flo Vitamins

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1145.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flo Vitamins

 gets a score of

-4.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

hormonal - acne - You - have - Re: - save

Emoji use in subject lines

13.33
% of subject lines have emojis

Most popular emojis

✨ - 🎉

✨ - 🎉

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Flo Vitamins

How much you save is up to YOU

How much you save is up to YOU

Email from

Flo Vitamins

Last chance to save!

Last chance to save!

Email from

Flo Vitamins

Zodiac Signs on their Periods

Zodiac Signs on their Periods

Email from

Flo Vitamins

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Featured Ads and Paid Media Examples from

Flo Vitamins

Flo Vitamins
Flo Vitamins

Feed Ad from

Flo Vitamins

Flo Vitamins
Flo Vitamins

Feed Ad from

Flo Vitamins

Flo Vitamins
Flo Vitamins

Feed Ad from

Flo Vitamins

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://flovitamins.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Flo Vitamins
domain SEO authority.

It shows the power of
Flo Vitamins
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://flovitamins.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://flovitamins.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://flovitamins.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://flovitamins.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

34762
One of the most important metrics for
Flo Vitamins
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1877
) and their Domain Rating.

Total Keywords

1877
Why does this matter for
Flo Vitamins
SEO strategy? 

This is the total number of keywords where 
Flo Vitamins
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Flo Vitamins
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2949
What's a backlink? A link from another domain that redirect to  
Flo Vitamins
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2856

Backlinks NoFollow

2285

Backlinks Redirect

93

Backlinks Images

506

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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, all in one"
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in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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