Mehdi Boufous

We start, iterate and scale growth marketing strategies.

Marketing

The April Fools’ Marketing Guide (Emails and Ads)

15 different marketing ideas for April Fools, with Best Practices and Examples

Marketing

How to identify marketing opportunities

How to identify the right marketing opportunities, vs. chasing spikes

Marketing

November Email Newsletter Ideas (with 30+ examples)

Including Black Friday & Singles Day - you'll find the best inspiration and all the examples you need to create your campaigns in November.

Marketing

How to use your competitors' campaigns as inspiration

What are the best ways to use your competitors creatives and turn their hard work into your team’s inspiration?

Marketing

October Email Newsletter Ideas (with 20+ examples)

Including Halloween of course, we'll give you all the best inspiration to plan your emails marketing campaigns for October.

Marketing

September Email Newsletter Ideas (with Examples)

Discover how to make the most of September's marketing moments—from back-to-school style guides to cozy autumn content—without falling into seasonal clichés.

Marketing

August Email Newsletter Ideas (with Examples)

Transform August from a confusing transition month into engagement gold by leveraging under-utilized holidays from pet celebrations to equality observances.

Marketing

30 July Email Newsletter Ideas from Bastille Day to Friendship Day

Learn how to transform July from a marketing dead zone into standout campaigns by leveraging niche holidays and adapting to vacation season mindsets.

Marketing

Best June Email Newsletter Ideas (with Examples)

Discover the richness of June’s marketing moments and holidays and learn how to leverage them for email marketing success.

Best May Email Newsletter Ideas (with Examples)

Fed up with the same gift guides and generic sales? Learn how transform May's major marketing moments into impactful email campaigns with this email marketing primer.

Marketing

Best April Email Newsletter Ideas (with Examples)

Learn how to transform April's overlooked opportunities into email campaigns that build subscriber relationships and drive sales.

Marketing

Best March Email Newsletter Ideas (with Examples)

Learn how to create better, more impressive March email newsletters by integrating key seasonal events.

Marketing

The Complete Guide to Replacing Mailcharts

Discover why Panoramata is the ultimate Mailcharts alternative, offering more features, broader industry coverage, and transparent pricing that won't break your marketing budget.

Marketing

February Email Marketing Ideas (for Valentine's Day and Beyond)

Learn how to transform February's diverse calendar into email campaigns that cut through inbox clutter and build genuine subscriber relationships.

Marketing

January Email Newsletter Ideas and Examples

Discover strategic January email newsletter ideas beyond "New Year, New You"—from Dry January campaigns to Lunar New Year celebrations.

Marketing

Best December Email Marketing Ideas (with Examples)

Learn to navigate the goldmine that is December email marketing and find amazing email ideas for key dates in this month.

Marketing

How to See Competitor Google Ads in Other Countries

It can be difficult to see competitor Google Ads in other countries without workarounds. Learn which tools help you spy on competitor ads around the world without a VPN.

Marketing

Christmas Email Marketing Guide: 5 Creative Ways to Increase Holiday Sales

This guide reveals how to create Christmas email campaigns that outsmart competitors and capture holiday revenue through strategic timing, personalization, and addressing specific shopper segments.

Marketing

Which AI Tool Wins for Competitive Analysis? ChatGPT, Claude, and Gemini Compared

We put ChatGPT, Claude, and Gemini head-to-head for competitive analysis and marketing tasks, revealing which AI tool delivers the best results for competitor spying.

Marketing

How to Use Google Gemini for Competitor Analysis

This comprehensive guide reveals how marketers can use Google Gemini's AI capabilities to conduct thorough competitor analysis in minutes rather than hours, from identifying key rivals to creating actionable content strategies.

Marketing

How to Use Claude for Competitor Research

Discover how to leverage Claude AI for in-depth competitor analysis if your goal is to improve your marketing strategy.

Marketing

How to automate competitor tracking with AI

Discover how AI can revolutionize your competitor analysis, moving beyond manual data collection to automated, insightful strategies.

Marketing

11 Essential Marketing Strategies for Beauty and Cosmetics Brands

Discover the best strategies to make your beauty and cosmetics brand shine bright in today's market.

Marketing

Should you pay attention to competitors?

Is tracking competitors a waste of time? Let's settle this ongoing debate about whether businesses should monitor competitors or focus solely on their own brand and customers.

Marketing

Why you should set up competitor alerts on Slack

Automated competitor alerts, especially when integrated with Slack, can transform your business. Find out why in this article.

Marketing

How to track your competitors' Trustpilot reviews

Learn how monitoring competitor reviews on Trustpilot can grow your business and improve your marketing, among other powerful benefits.

Marketing

Streamline Competitor Monitoring with Email Notifications

Discover how automated competitor alerts can keep your business agile and ahead of market trends, delivering crucial insights directly to your inbox.

Marketing

How to Track and Analyze Competitor Reviews

Learn more about the critical role of tracking competitor reviews and how to analyze reviews for business growth.

Marketing

How to start a B2B newsletter

Learn how to create a B2B newsletter that delivers real value and engages your target audience.

Marketing

B2B Email Marketing Guide (with Examples)

Learn how to craft effective B2B email marketing campaigns that engage professional audiences, build relationships, and drive conversions.

Marketing

8 Best Facebook Ad Spy Tools to Find Competitor Ads in 2026 (Free & Paid)

Discover the top Facebook ad spy tools in 2026 that can help you analyze competitor strategies and elevate your own campaigns. So you can see what your competitors are running — instantly

Marketing

How to find the best newsletter examples for marketing

Unlock the secrets to powerful email marketing by learning how to find, analyze, and implement insights from the best newsletter examples across industries.

Marketing

The Ultimate Guide to Instagram Competitor Analysis for Business Growth

Sharpen your Instagram strategy using our comprehensive guide on how to perform an effective Instagram competitor analysis to boost social media performance.

Marketing

Instagram Engagement Rate: How to compute yours (2026)

Learn how to calculate, interpret, and improve your Instagram engagement rate to boost your marketing strategy.

Marketing

How to optimize agency operations in 5 steps

Learn five crucial strategies for marketing agencies to optimize operations, improve client satisfaction, and boost profitability.

Marketing

How to Perform A Social Media Competitor Analysis

Use your social media time to good use! Analyze your competitors' social media strategies to improve your own and stay ahead of trends.

Marketing

How to Find the Best Competitor Tracking Solution

What are the things you need to consider when choosing a competitor tracking solution? Avoid costly mistakes with this guide.

Marketing

Competitor Alerts Made Easy: Never miss anything anymore

Learn how to use Panoramata to set up automated alerts that track your competitors' digital marketing activities.

Marketing

10 Winback Email Campaign Examples to Recover Lost Customers

Learn the strategy and explore effective winback campaigns that re-engage lost or inactive customers.

Marketing

Using Emojis in Email Subject Lines to Boost Opens

Learn how to use emojis in email subject lines to enhance engagement and open rates.

Marketing

How to Perform a Content Gap Analysis

Let's explore how to conduct a content gap analysis to improve marketing strategies by examining competitors and identifying opportunities beyond SEO.

Marketing

How to Improve Email Deliverability: Proven Strategies

Stop emails from being marked as spam! Discover secrets to inbox success and boost engagement.

Marketing

Mailcharts vs. Sendview: Which Email Marketing Tool is Right for You?

Torn between Mailcharts and Sendview? We'll break down what each tool offers, their pricing, and help you decide which one might be the best fit for your needs.

Marketing

10 Tips for Effective Competitor Ad Tracking

Spy smarter, not harder: Learn invaluable lessons from rivals' ads and transform their insights into your own success story.

Marketing

10 Mistakes To Avoid When Analyzing Competitors

Avoid common competitor analysis errors for smarter marketing insights & strategy.

Marketing

How to Create The Perfect Purchase Flow

Learn how to design a seamless checkout experience by reducing friction, simplifying steps, and using intelligent automation.

Marketing

Email Tracking Showdown: Sendview vs. Owletter

Find out how Sendview, Owletter, & Panoramata compare for email & marketing tracking.

Marketing

7 Top Tools To Track Your Competitors' Emails

Want to know what your competitors are doing with email marketing? Discover 7 powerful tools to legally and ethically track their email campaigns, spot trends, and improve your strategy.

Marketing

7 Ramadan Email and Advertising Ideas

Discover Ramadan marketing strategies using real ad and email examples to engage Muslim audiences.

Marketing

30 Mother's Day Marketing Tips and Ideas

Learn how to elevate your Mother’s Day emails and ads with these techniques and examples.

Marketing

How to Find and Track Competitors with Ahrefs in 2026

Learn how to track your competitors' SEO, traffic, and marketing strategies with Ahrefs and Panoramata. Get insights into their keywords, ads, and customer acquisition tactics.

Marketing

How to Create Email Footers

Learn how to create effective email footers that drive engagement and conversions.

Marketing

5 Best Moat Ad Search Alternatives

Find the best Moat Ad Search alternatives to track competitor ads and gain insights.

Marketing

How to Use Facebook Ad Library

Learn how to view your competitor's ads on Facebook through the Facebook Ad Library. Discover how to track competitor ads and gather inspiration for even better ads.

Marketing

How to Conduct a Competitive Analysis: 5 Steps to Outperform Competitors

Learn how to conduct a competitive analysis in five simple steps to uncover insights, refine your marketing strategy, and stay ahead of the competition.

Marketing

8 Essential Best Practices for Retargeting Ads and Mistakes to Avoid‍

Discover the top 8 retargeting best practices to increase conversions and avoid common mistakes. Learn how to refine your audience, craft compelling ads, and prevent brand fatigue.

Marketing

How to Write Compelling Email Call-to-Actions (with Examples)

Learn how to write compelling email CTAs that drive clicks and conversions. Explore best practices, real-world examples, and strategies to make your emails more effective.

Marketing

Best Practices for Onboarding Email Sequences (with Examples)

Learn how to create effective onboarding email sequences to boost retention and engagement. Discover best practices, tips, and real-life examples to craft emails that welcome and convert new customers.

Marketing

How to Increase LTV with Upsell Emails: Examples & Strategies

Learn how to increase LTV with upsell emails by leveraging personalization, smart offers, and proven strategies. Explore examples from top brands to boost customer loyalty and revenue.

Marketing

How to Create A Marketing Benchmark

Learn how to use marketing benchmarks to measure your performance and improve your strategy. Explore types of benchmarks, essential metrics, and actionable tips to stay ahead in your industry.

Marketing

How to Know Your Competitors: A Step-by-Step Guide

Learn how to know your competitors with this comprehensive guide. Discover direct, indirect, and substitute competitors, and use proven methods to identify and analyze them effectively.

Marketing

The 5 Best Competitor Analysis Tools under $200

Discover the 5 best competitor analysis tools to enhance your marketing strategy and stay ahead in the game. This article explores how tools like Panoramata, Google Trends, and Semrush provide actionable insights for tracking competitors effectively.

Marketing

Outdoor Brands Marketing: Best Practices & Insights For Your Next Campaign

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

Marketing

How To Sell Bikes: Ecommerce Marketing Best Practices

Owning a Bike brand? Here are marketing insights and digital marketing best practices to help you improve your marketing strategy (emails, ads, landing pages).

Marketing

Digital Marketing Best Practices for Skincare & Bodycare brands

Marketing ideas & inspiration from skincare & bodycare brands, so you can effectively outperform your competitors!

Marketing

Marketing Best Practices for Non-Alcoholic Beverage Brands

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

Marketing

Marketing Best Practices for Swimwear Brands

The swimwear industry is thriving. It's no longer just about functionality; swimwear has become a powerful tool for self-expression and confidence.

Marketing

5 Best Competitor Monitoring Tools

Need help tracking your competitors online? Here are some of the best competitor monitoring tools to help you become more efficient.

Marketing

10 of the best websites for web design inspiration

Stuck in a creative rut when designing your web pages and creatives? Check out our list of top design inspiration websites to inform your next creative project.

Marketing

How to Create a Competitor Analysis Report

After you've conducted a competitor analysis, it doesn't stop there. You have to put it all together into a competitor analysis report. We'll show you how in this guide.

Marketing

9 Best Competitor Traffic Analysis Tools (2026)

Find the best competitor traffic analysis tool with this roundup of tools, including Similarweb, Semrush, and Ahrefs. Get a granular view of your competitor's traffic to inform your marketing strategy.

Marketing

What is competitive marketing intelligence?

Learn the definition and use cases of competitive marketing intelligence and how to source this type of intelligence for your business needs.

Marketing

Hats & Caps Best Marketing Inspiration

We've reviewed some popular DTC hat brands and here are solid go-to-market strategies you can implement today!

Marketing

How to Do A Competitive Strength Assessment

Learn what a competitive assessment entails and how you can execute this for your business in a few easy steps with this guide.

Marketing

BigSpy vs. SpyFu Review: Which Tool Is Best For You?

Learn the similarities and differences between two widely-known SEO tools: Spyfu and Ubersuggest in this buyer's guide.

Marketing

How to Use Semrush for Competitive Analysis in 2026

SEMrush Competitive Analysis: What It Does Well (and Where Marketers Need More). Learn the features, use cases, and limitations of Semrush and how you can integrate it in your marketing toolkit.

Marketing

SpyFu vs. Ubersuggest Review (2026)

Spyfu and Ubersuggest are often pitted against each other as they are similar, but the differences are key in understanding these tools. See which one is best for you with this quick comparison.

Marketing

5 Best Market Analysis Software (2026)

Market analytics tools help you get faster insights and make better decisions. This is a guide for marketers who want to explore the best available options.

Marketing

How to Find Newsletter Ideas to Engage Your Subscribers

Unsubscribe button – your worst enemy when sending newsletters. In this article, we'll learn how to significantly minimize the number of unsubscribes by finding great email ideas to send to your subscribers.

Marketing

Top Marketing Inspirations for Plus-Size Fashion Brands

With the growing focus on plus-size fashion, your brand should keep up and stay abreast to thrive. This article will help you find great inspirations for your plus-size fashion marketing.

Marketing

Where can I find inspiration for B2B marketing?

B2B campaign planning can be made infinitely easier with the right sources of inspiration. We've rounded up the must-try tools for your next brainstorming session.

Marketing

How to Take Advantage of Your Competitor's Weaknesses

Competitor analysis doesn't stop at gathering data. You have to use your knowledge to get ahead. We'll show you how to spot and target your competitor's weaknesses effectively.

Marketing

The 12 Best AI Tools for Competitor Analysis (2026 Guide)

Relying on the old software or manual methods of competitor tracking is just not enough anymore. In this article, we’ll introduce you to the best AI tools for competitor tracking

Marketing

How to Evaluate Your Competitors (for B2C and B2B Companies)

In this blog, we'll discover why it is important to identify your competitors, the products & services they offer, their pricing strategies, as well as their content mix - to discover what market gaps to fill and leverage on your competitive advantage.

Marketing

How to Use ChatGPT for Competition Analysis (with Sample Prompts)

Power up your competitive analysis with ChatGPT's spying skills. Here are use cases for this tool, plus sample prompts you can use right away.

Marketing

Milled vs MailCharts in 2026: Best Tool to Track Competitors’ Emails

Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.

Marketing

9 Advanced Email Marketing Techniques You Need to Try [2026]

Mastered the fundamentals of email marketing? It's time to dig deeper and learn some advanced techniques. We'll show you the best strategies for upgrading your emails in this article.

Marketing

How to Spy on Your Competitor's YouTube Ads

You need to know what your competitors are doing on YouTube if you want to grab their market share and be the logical choice for your target customers. Learn how to automatically track your competitor's ads on YouTube with this guide.

Marketing

Winning Marketing Strategies for Wearable Health Trackers

Fitness brands must continuously innovate to keep their audience captivated and motivated towards maintaining overall wellness. Along with the product innovation, should and must come an effective approach to marketing – contributing to overall brand success.

Marketing

How to Find Out Where Your Competitors Are Advertising

Advertising is a crucial piece of competitor analysis. Ad tracking starts with finding out where your competitors are putting up ads so you can examine their campaigns. We'll guide you through three ways to spot your competitor's ads and start your competitive analysis.

Marketing

Semrush vs. Similarweb: Which Competitor Analysis Tool is Better?

Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.

Marketing

How to Steal Ideas From Your Competitors (Without Breaking The Law)

You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.

Marketing

5 Ways to Promote a Webinar With Ads & Email Marketing (+ Examples)

Maximize webinar attendance with these email and ad tips and tricks. Learn how to create engaging ads to drive sign-ups and know what emails to send before and after your webinar.

Marketing

6 Best Competitor Tracking Software to Stay Ahead of the Pack

We've rounded up the seven best competitor tracking software to help your company grow smarter, from niche tools to comprehensive platforms, we've got it here. Track emails, social media, trends, and more with these best-in-class tools.

Marketing

11 Best Marketing Strategies from Fashion Subscription Brands

In this article, we'll show you how your brand can stand out in the fashion subscription industry with the right marketing techniques in place.

Marketing

Is Black Friday Right for Your B2B Business? A Guide to Holiday Promotions

Discover how B2B businesses can successfully take part in Black Friday and Cyber Monday and boost their sales and engagement.

Marketing

How to track your competitors with Similarweb?

Learn how to how to monitor your competitors effectively with SimilarWeb plus disadvantages and alternatives to Similarweb.

Marketing

B2B Benchmarking: Steps and Best Practices to Improve a B2B Marketing Strategy

Uncover the secrets to B2B success by mastering the art of benchmarking to gain a competitive edge and optimize your operations.

Marketing

5 Competitive Ad Tracking Tools to Try in 2026

Is there a way to collect all this data automatically, without having to do this manually, ever week/month for every single competitor, on a lot of different networks? Let’s find out!

Marketing

5 Best Marketing Intelligence Software [2026 Review]

To take the right decisions, what you need to do is inform your own marketing strategy with additional data.This is where marketing intelligence comes in. Tracking your competitors is key to help you take the right decisions for your business.

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