An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.
Paid media have many benefits that make them a great channel for furniture brands to reach potential customers. By showcasing authentic testimonials and design inspiration, highlighting quality craftsmanship, and emphasizing lifestyle benefits, furniture brands can curate customized content that resonates with potential customers, nurturing a sense of connection and distinctiveness.
Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront.
The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.
The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.
Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.
Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.
Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.
Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.
Using some of the best e-commerce tools helps you know exactly who your competitors are, what they do, how they do, the campaigns they run, the target audiences they are trying to reach out to, and more.
If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).
We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.
If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies
Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers.
Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.
Coffee is a competitive industry - many new players entered the market lately, with new products and new acquisition channels. Now, as a coffee brand, there are plenty of ways that you can engage with your audience and catch their attention - in order to drive sales with paid media marketing. We carefully curated some of the best strategies you can implement for your own brand, always with examples.
The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.
Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.
While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.
If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.
Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.
New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!
In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.
Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.
Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.
Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business.
In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.
We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?
In today's fast-paced eCommerce landscape, keeping an eye on your competition is crucial for any brand. By analyzing their advertising strategies, you can gain valuable insights and stay on top of the latest trends and practices.
To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.
Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.
Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.
SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.
How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?
More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.
Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives.
How would you like to get your first 1000+ paying customers quickly and cost-effectively?
Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business
Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!
Cuure is a supplement brand offering customized products and flexibility to their customers - making sure each one can find the right supplement for its budget. Today, we want to feature this brand’s Welcome Journey as we believe it’s the right balance between showing your proposition value, its benefits - and of course your products.
Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?
Learn how to identify best performing competitor ads and you get three birds with one shot: you get to stay in the know about what your competitors are doing, there’s creative inspiration galore, and you’ll never run out of campaign angles and offers you could make while promoting your eCommerce brand.
Staff Picks Email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.
Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.
Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.
Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.
The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.
Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.
Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.
If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition -- as far as eCommerce marketing goes -- is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources.
Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.
Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:
Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.
Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.
As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.
We wish you the best of luck the eCommerce world has to offer. Along with our good wishes, we are sharing with you this thoughtful list of the latest tactics to promote your Black Friday deals and boost your sales this holiday season. Read on for some really good examples from the Fashion industry brands. Stay tuned for the Personal Care, Home, and other industries in the coming blogs.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.
As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.
We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.
October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.
Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.
To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list.
Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.
Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.
Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.
Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.
Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.
It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.
If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.
Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!
Let’s take a closer look at some of the best marketing practices by Lululemon.
This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.
Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).
The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business).
When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions.
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.
Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.
Should you learn how to Raise Prices as a DTC (Direct to Consumer) eCommerce Brand? Yes, you should.
Learning how to spy on eCommerce competitors is one of those smart things you can do to revisit your own marketing strategy.
How to Create an Email Marketing Calendar with Panoramata in 10 minutes (with examples)
No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.
If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.
It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.