Mehdi Boufous

We start, iterate and scale growth marketing strategies.

Mailcharts vs. Sendview: Which Email Marketing Tool is Right for You?

If you're diving into email marketing and want to keep an eye on what your competitors are up to, you might have heard of Mailcharts and Sendview. This article breaks down what each tool offers, their pricing, and helps you decide which one might be the best fit for your needs.

Marketing

10 Tips for Effective Competitor Ad Tracking

Spy smarter, not harder: Learn invaluable lessons from rivals' ads and transform their insights into your own success story.

Marketing

10 Mistakes To Avoid When Analyzing Competitors

Avoid common competitor analysis errors for smarter marketing insights & strategy.

Marketing

How to Create The Perfect Purchase Flow

Learn how to design a seamless checkout experience by reducing friction, simplifying steps, and using intelligent automation.

Marketing

Email Tracking Showdown: Sendview vs. Owletter

Find out how Sendview, Owletter, & Panoramata compare for email & marketing tracking.

New Staff

7 Top Tools To Track Your Competitors' Emails

Want to know what your competitors are doing with email marketing? Discover 7 powerful tools to legally and ethically track their email campaigns, spot trends, and improve your strategy.

Marketing

7 Ramadan Email and Advertising Ideas

Discover Ramadan marketing strategies using real ad and email examples to engage Muslim audiences.

Marketing

20 Mother's Day Marketing Tips and Ideas

Learn how to elevate your Mother’s Day emails and ads with these techniques and examples.

Marketing

How to Find and Track Your Competitors with Ahrefs in 2025

Learn how to track your competitors' SEO, traffic, and marketing strategies with Ahrefs and Panoramata. Get insights into their keywords, ads, and customer acquisition tactics.

Marketing

How to Create Email Footers

Learn how to create effective email footers that drive engagement and conversions.

Marketing

5 Best Moat Ad Search Alternatives

Find the best Moat Ad Search alternatives to track competitor ads and gain insights.

Marketing

How to Use Facebook Ad Library

Learn how to view your competitor's ads on Facebook through the Facebook Ad Library. Discover how to track competitor ads and gather inspiration for even better ads.

Marketing

How to Conduct a Competitive Analysis: 5 Steps to Outperform Competitors

Learn how to conduct a competitive analysis in five simple steps to uncover insights, refine your marketing strategy, and stay ahead of the competition.

Marketing

8 Essential Best Practices for Retargeting Ads and Mistakes to Avoid‍

Discover the top 8 retargeting best practices to increase conversions and avoid common mistakes. Learn how to refine your audience, craft compelling ads, and prevent brand fatigue.

Marketing

How to Write Compelling Email Call-to-Actions (with Examples)

Learn how to write compelling email CTAs that drive clicks and conversions. Explore best practices, real-world examples, and strategies to make your emails more effective.

Marketing

Best Practices for Onboarding Email Sequences (with Examples)

Learn how to create effective onboarding email sequences to boost retention and engagement. Discover best practices, tips, and real-life examples to craft emails that welcome and convert new customers.

Marketing

How to Increase LTV with Upsell Emails: Examples & Strategies

Learn how to increase LTV with upsell emails by leveraging personalization, smart offers, and proven strategies. Explore examples from top brands to boost customer loyalty and revenue.

Marketing

How to Create A Marketing Benchmark

Learn how to use marketing benchmarks to measure your performance and improve your strategy. Explore types of benchmarks, essential metrics, and actionable tips to stay ahead in your industry.

Marketing

How to Know Your Competitors: A Step-by-Step Guide

Learn how to know your competitors with this comprehensive guide. Discover direct, indirect, and substitute competitors, and use proven methods to identify and analyze them effectively.

Marketing

The 5 Best Competitor Analysis Tools under $200

Discover the 5 best competitor analysis tools to enhance your marketing strategy and stay ahead in the game. This article explores how tools like Panoramata, Google Trends, and Semrush provide actionable insights for tracking competitors effectively.

Marketing

Outdoor Brands Marketing: Best Practices & Insights For Your Next Campaign

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

Marketing

How To Sell Bikes: Ecommerce Marketing Best Practices

Owning a Bike brand? Here are marketing insights and digital marketing best practices to help you improve your marketing strategy (emails, ads, landing pages).

Marketing

Digital Marketing Best Practices for Skincare & Bodycare brands

Marketing ideas & inspiration from skincare & bodycare brands, so you can effectively outperform your competitors!

Marketing

Marketing Best Practices for Non-Alcoholic Beverage Brands

Insights and Best Practices to help you improve your marketing strategy for Email Marketing & Advertising, so you can outperform your competitors.

Marketing

Marketing Best Practices for Swimwear Brands

The swimwear industry is thriving. It's no longer just about functionality; swimwear has become a powerful tool for self-expression and confidence.

Marketing

5 Best Competitor Monitoring Tools

Need help tracking your competitors online? Here are some of the best competitor monitoring tools to help you become more efficient.

Marketing

10 of the best websites for web design inspiration

Stuck in a creative rut when designing your web pages and creatives? Check out our list of top design inspiration websites to inform your next creative project.

Marketing

How to Create a Competitor Analysis Report

After you've conducted a competitor analysis, it doesn't stop there. You have to put it all together into a competitor analysis report. We'll show you how in this guide.

Marketing

6 Best Competitor Traffic Analysis Tools (2025)

Find the best competitor traffic analysis tool with this roundup of tools, including Similarweb, Semrush, and Ahrefs. Get a granular view of your competitor's traffic to inform your marketing strategy.

Marketing

What is competitive marketing intelligence?

Learn the definition and use cases of competitive marketing intelligence and how to source this type of intelligence for your business needs.

Marketing

Hats & Caps Best Marketing Inspirations

We've reviewed some popular DTC hat brands and here are solid go-to-market strategies you can implement today!

Marketing

How to Do A Competitive Strength Assessment

Learn what a competitive assessment entails and how you can execute this for your business in a few easy steps with this guide.

Marketing

BigSpy vs. SpyFu Review: Which Tool Is Best For You?

Learn the similarities and differences between two widely-known SEO tools: Spyfu and Ubersuggest in this buyer's guide.

Marketing

How to Use Semrush for Competitive Analysis in 2025

Learn the features, use cases, and limitations of Semrush and how you can integrate it in your marketing toolkit.

Marketing

SpyFu vs. Ubersuggest Review (2025)

Spyfu and Ubersuggest are often pitted against each other as they are similar, but the differences are key in understanding these tools. See which one is best for you with this quick comparison.

Marketing

5 Best Market Analysis Software (2025)

Market analytics tools help you get faster insights and make better decisions. This is a guide for marketers who want to explore the best available options.

Marketing

How to Find Newsletter Ideas to Engage Your Subscribers

Unsubscribe button – your worst enemy when sending newsletters. In this article, we'll learn how to significantly minimize the number of unsubscribes by finding great email ideas to send to your subscribers.

Marketing

Top Marketing Inspirations for Plus-Size Fashion Brands

With the growing focus on plus-size fashion, your brand should keep up and stay abreast to thrive. This article will help you find great inspirations for your plus-size fashion marketing.

Marketing

Where can I find inspiration for B2B marketing?

B2B campaign planning can be made infinitely easier with the right sources of inspiration. We've rounded up the must-try tools for your next brainstorming session.

Marketing

How to Take Advantage of Your Competitor's Weaknesses

Competitor analysis doesn't stop at gathering data. You have to use your knowledge to get ahead. We'll show you how to spot and target your competitor's weaknesses effectively.

Marketing

The 5 Best AI Tools for Competitor Analysis

Relying on the old software or manual methods of competitor tracking is just not enough anymore. In this article, we’ll introduce you to five of the best AI tools for competitor tracking

Marketing

How to Evaluate Your Competitors (for B2C and B2B Companies)

In this blog, we'll discover why it is important to identify your competitors, the products & services they offer, their pricing strategies, as well as their content mix - to discover what market gaps to fill and leverage on your competitive advantage.

Marketing

How to Use ChatGPT for Competition Analysis (with Sample Prompts)

Power up your competitive analysis with ChatGPT's spying skills. Here are use cases for this tool, plus sample prompts you can use right away.

Marketing

Best Email Marketing Monitoring Platform: Milled vs. MailCharts

Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.

Marketing

How to Spy on Your Competitor's YouTube Ads

You need to know what your competitors are doing on YouTube if you want to grab their market share and be the logical choice for your target customers. Learn how to automatically track your competitor's ads on YouTube with this guide.

Marketing

Winning Marketing Strategies for Wearable Health Trackers

Fitness brands must continuously innovate to keep their audience captivated and motivated towards maintaining overall wellness. Along with the product innovation, should and must come an effective approach to marketing – contributing to overall brand success.

Marketing

How to Find Out Where Your Competitors Are Advertising

Advertising is a crucial piece of competitor analysis. Ad tracking starts with finding out where your competitors are putting up ads so you can examine their campaigns. We'll guide you through three ways to spot your competitor's ads and start your competitive analysis.

Marketing

Semrush vs. Similarweb: Which Competitor Analysis Tool is Better?

Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.

Marketing

How to Steal Ideas From Your Competitors (Without Breaking The Law)

You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.

Marketing

5 Ways to Promote a Webinar With Ads & Email Marketing (+ Examples)

Maximize webinar attendance with these email and ad tips and tricks. Learn how to create engaging ads to drive sign-ups and know what emails to send before and after your webinar.

Marketing

6 Best Competitor Tracking Software to Stay Ahead of the Pack

We've rounded up the seven best competitor tracking software to help your company grow smarter, from niche tools to comprehensive platforms, we've got it here. Track emails, social media, trends, and more with these best-in-class tools.

Marketing

11 Best Marketing Strategies from Fashion Subscription Brands

In this article, we'll show you how your brand can stand out in the fashion subscription industry with the right marketing techniques in place.

Marketing

How to Use Black Friday Fever for B2B Marketing

If your company is in the B2B universe, how can you benefit significantly from the Black Friday and Cyber Monday fever? Let's find out.

Marketing

How to track your competitors with Similarweb?

Learn how to how to monitor your competitors effectively with SimilarWeb plus disadvantages and alternatives to Similarweb.

Marketing

B2B Benchmarking: Steps and Best Practices to Improve a B2B Marketing Strategy

If you track your competitors correctly, you’ll be able to: Identify the best opportunities for your businessUnderstand the main weaknesses you should work onInspire yourself from best practices.

Marketing

Competitive Advertising Tracking: How To Get Data and What To Do With It

Is there a way to collect all this data automatically, without having to do this manually, ever week/month for every single competitor, on a lot of different networks? Let’s find out!

Marketing

5 Best Marketing Intelligence Software [2025 Review]

To take the right decisions, what you need to do is inform your own marketing strategy with additional data.This is where marketing intelligence comes in. Tracking your competitors is key to help you take the right decisions for your business.

Marketing

5 Emails You Need to Send When Hosting A Webinar (with Examples)

Regardless of the path you choose for promoting webinars, email marketing plays an essential role in how you manage promotions, webinar attendance, engagement, and more.

Marketing

8 Best B2B Competitor Analysis Tools

Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.

Marketing

Best Email Subject Lines For B2B Companies

In this article, we’ll explore ways to find the best B2B subject lines, give examples of B2B subject lines we like, and teach you how you can find best practices for your email subject lines.

Marketing

Best Competitive Analysis Tool: Semrush VS Ahrefs [2025]

In this article, I’ll explain how these competitive analysis tools compare so you can choose the one that fits your business needs and takes your marketing efforts to the next level.

Marketing

How to See Your Competitors’ LinkedIn Ads

LinkedIn is the website to be at if you want to reach a target audience composed of professionals, executives, and decision-makers. If you’re struggling with brainstorming ideas for ads on LinkedIn or if you simply want to see what ads your competitors are running there, we’ll show you how to find these ads in a few steps.

Marketing

How to Create a Competitive Pricing Strategy [With Definitions and Benefits]

Without the right prices, customers will choose the most appealing price and skip your product. You need to check your competition and the market before pricing your products. We’ll explore how competitive pricing strategy works, its benefits, and some examples of how this can apply to you.

Marketing

10 Ways to Track Your Competitor's Marketing Strategy: From Ads to SEO

A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.

Marketing

Top 7 Competitor Analysis Frameworks for Business Growth

If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.

Marketing

How to Compare Your Website To Your Competitors (The Right Way)

Your website may be the heart of your online presence, but how does it measure up to your competitors? Without the right insights, it’s easy to lose traffic, miss out on potential customers, or watch your competitors take the lead in search results and conversions. That’s where comparing your website to a competitor’s becomes crucial. But this can feel overwhelming if you don’t know where to start. In this guide, we’ll show you step-by-step how to perform a website comparison effectively. With these insights, you’ll be equipped to make data-driven improvements, stay ahead of the competition, and turn your website into a conversion machine.

Marketing

Content Marketing Competitor Analysis: A Comprehensive Guide

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

Marketing

7 Actionable Tips for Marketing Men's Fashion (with Examples)

Men’s fashion is straightforward and fuss-free – but men’s fashion marketing? That’s a different story. It has long been a challenge for marketers to market garments for males. When done wrong, men's fashion marketing can be lackluster or stiff. Thankfully, the trends are changing. Men’s fashion was long overdue for a refresh and that’s exactly what is happening. If you want to learn more about how to market a men’s fashion brand successfully, we’re happy to share valuable digital marketing insights from the best menswear brands we have on Panoramata.

Marketing

5 Reasons Why You Should Track Your Competitors

It doesn’t matter if you’re catering to a niche market or are a complete beginner in marketing–you should be tracking your competitors. It’s easier than it sounds. If you have an hour a week to spare, you can keep tabs on your competitors and what they’re doing with their marketing so you can gather ideas and stay competitive. This article will cover the most compelling reasons to track your competitors and what competitor tracking can do for your business.

Marketing

How Can You See What A Competitor Has Done Last Year?

As a marketer, you can get wiser with each passing year. This is especially true if you gain knowledge and understanding of your market and competition by looking back at what happened last year. Do you know that you can get a year's worth of wisdom on a single platform? In this article, we'll show you important techniques you can use to refine your approach and gain a competitive edge regardless of your industry.

Marketing

How to Know If A Competitor's Campaign is Successful

Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns.

Marketing

How to create a SWOT analysis and use it for strategic planning (with templates, examples and free builder)

It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.

Marketing

Top Marketing Strategies by Retailers in France

Being a retailer now presents several advantages, but also numerous challenges, especially when it comes to cracking the DTC code. The main advantage is being able to present today's customers with a wider choice of products and brands. While the main challenge they face are the increasing pressures to keep up with the fast-paced trends and fickle nature of modern consumers. In this game of "keep up or lose", it is up to retailers to maintain competitiveness. We have reviewed a dozen French retailers to explore their top marketing strategies.

Marketing

7 Powerful Marketing Tips from Celebrity Brands

There's no shortcut to becoming a popular and successful brand; celebrity brands are no exception. We've seen today's celebrities and popular influencers carve out their entrepreneurial path, not merely endorsing other people's products. While there is an inherent advantage when celebrities lend their positive image, credibility, and network of engaged followers to the brand, not all fame in the world can help the company soar high. This article will uncover top celebrity brands' marketing strategies to thrive in a competitive market.

Marketing

How to Effectively Use Competitor Data and Find Opportunities

Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.

Marketing

Ecommerce Marketing Best Practices for Alcoholic Beverages

Are you an alcohol brand looking to make a splash? Understanding and establishing meaningful connections with your target audience while observing strict regulations is crucial to thrive in a competitive alcoholic beverage market. Today’s consumers seek an experience rather than just a drink so brands need to adjust their marketing efforts accordingly. In this article, we’ve covered how the best alcoholic beverage brands are marketing themselves online, and we'll examine ten key tactics to implement in your next marketing campaigns.

Marketing

10 Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Marketing

Why Should You Be Careful About Monitoring Competitors?

Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors.

Marketing

Striking A Balance for Maximum ROI: How SEO and Paid Search Can Work Together

Marketers think of SEO and PPC as two boxes that should be separate and not muddy each other’s waters. However, combining both strategies is becoming more prevalent. That’s because organic and paid search are two halves of the same whole that when used together, will earn more traffic and conversions. In the following sections, we’ll discuss the reasons for using SEO and paid search together, how to find a good mix of both, and how to combine them for better ROI.

Marketing

How Can You Track Your Competitors' Google Display Ads?

Any serious business would want to know how their competitors promote their products and services. In this digitally-run world, online advertising is one of the most effective marketing strategies that almost any company can benefit from when done right. How exactly do you check your competitors' ads? If you’re doing it manually (and regularly), there’s a better way… In this article, we'll focus on the ways to spy on your competitors' Google Display Ads.

Marketing

10 Proven Ways to Improve Your Email Open Rates

After your email basics are in order, continuous improvement is what you’ll aim for. Improving email open rate is one of those things you’ll want to nudge towards.

Marketing

The Ultimate Ecommerce Guide to Marketing For Baby & Kids Brands

The baby and kid's market is an exciting industry where mixed emotions of joy and parental challenges meet. Effective marketing to parents and their children goes beyond simply offering your products and solutions. It acknowledges the broader needs and concerns of parenthood and the childhood journey. Just as seasoned parents have a wealth of "been-there-done-that" advice to offer, you can also get inspiration from these top babies and kids' brands on how to market effectively and authentically and beat the competition.

Marketing

How to Persuade Your Boss to Subscribe to Panoramata

Okay, so you’re interested in using Panoramata. First off, we’re happy you’ve seen the light so congratulations! You’re on your way to a breezier schedule and less stress. But there’s one person left to consider: your boss. We’re here with five arguments about signing up for Panoramata. Plus, an email template to send and make him/her say yes.

Marketing

Email Marketing Best Practices for Travel Accessory Brands

With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.

Marketing

5 Reasons Why Market Research Is Important For Brands

Research is important for business and it comes in the form of market research. However, not all brands bother with market research and who’s to blame them? Market research is a time-consuming endeavor that not everyone is up for. In this article, you’ll understand the benefits of market research to your business’ long-term goals and what you’re leaving on the table when you neglect this process.

Marketing

How to See Where You Rank Among Your Competitors

How are your competitors doing? And more importantly, are they doing better than you? You can see how you compare to your competition and what opportunities you have available. You can even beat the competition just by tracking and benchmarking them! By the end of this article, you will be ready to upgrade your market position and be a brand your competitors have their eyes on!

Marketing

How to Track Your SaaS Competitor's Marketing Strategy

You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.

Marketing

Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator.

Marketing

How to Use Google Trends for Ecommerce

Feeling stuck? Running out of content ideas? Do you struggle with keeping up with trends and channeling them into your marketing? In this article, we'll show you how to take advantage of Google Trends for your ecommerce brand so you can stop flying blind and start creating from a place of informed strategy.

Marketing

Yoga Apparel Industry: Top Email Marketing Tactics

If you’re keeping up at the very slightest with health and fitness, you might have noticed the steady increase in the number of practitioners and yoga lovers around the world. If your revenue is stuck in a downward dog trajectory, this article will help you turn the tables so you can outwit your competitors and shine a light on your awesome products.

Marketing

A Step-By-Step Guide to Building Your Marketing Calendar from Scratch

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar.

Marketing

Garden Industry: Email Marketing Best Practices

Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.

Marketing

A Guide to Tracking Your E-Commerce Competitor's Product Catalog

Not monitoring your competitors is an expensive mistake and that monitoring includes their product catalog. If you don’t track competing products, you’re flying blind. In this guide, we’ll show you how you can accurately and easily track their products and get a leg up on your competitors once and for all.

Marketing

10 Ways to Use AI in Competitive Analysis

Welcome to the era where artificial intelligence (AI) isn't just a futuristic concept; it's a groundbreaking tool in business. What better way to gain that knowledge than by harnessing the capabilities of AI in your competitive analysis efforts? In this article, we're going to explore 10 ingenious ways you can leverage AI to supercharge your competitive analysis.

Marketing

Benchmark Software for Ecommerce: What's the Best Option? (5 Alternatives)

Amidst a sea of benchmark software options, choosing the right software can be daunting. If you’re still confused about which benchmarking tool is right for you, this is the perfect article. In this guide, we'll dissect five recommended ecommerce benchmarking software solutions so you can select the best one for your needs and marketing endeavors.

Marketing

Eyewear Industry: Top Ecommerce Advertising Strategies

Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.

Marketing

How to Do a Competitive Landscape Analysis and Stand Out in Ecommerce

Rather than just sitting on the sidelines pondering what your competitors are doing differently, there's a proactive solution: a competitive landscape analysis. By diving into this analysis, you'll uncover valuable insights that can help you bridge the gap between you and your competitors.

Marketing

5-Step Guide to Competitive Benchmarking: Overview, Steps, and Best Practices

If you’re wondering why your efforts to promote your products online have been in vain or why your competitors are running full steam ahead while you languish in their wake, you might want to look into competitor benchmarking. In this article, we’ll talk about how to benchmark your competitors in just five steps.

Marketing

Snacks Industry: Advertising Best Practices

Do you ever feel like your snack brand is shouting into the void of the snack aisle, hoping someone will notice its deliciousness? Don't worry, we're here to sprinkle some marketing magic with these top insights from snack food brands who are crushing it with their paid ads.

Marketing

How to Keep Track of Competitors‘ Prices in Ecommerce

Many business owners and marketers just like you struggle to stay ahead of the curve, especially when it comes to pricing their products competitively. You have the solution right at your fingertips. It's called competitor price tracking, and it's a surefire way to keep up with your ecommerce rivals and boost profitability.