Marketing Best Practices and How-Tos

How many times did you find yourself behind a competitor move? It happens to everyone: it’s very hard to be effective at tracking your competitors. In this article, we'll guide you toward a solution that empowers you to outmaneuver the competition confidently and precisely.

In this article, I’ll explain how these competitive analysis tools compare so you can choose the one that fits your business needs and takes your marketing efforts to the next level.

Learn how to conduct an effective SWOT analysis for your business with this guide (plus download templates you can use right away).

Are you an e-commerce marketer feeling overwhelmed by the chaos of planning and executing your marketing strategies? Fear not because there's a solution that can revolutionize the way you work. In this comprehensive guide, we'll walk you through the step-by-step process of creating a marketing calendar. 

Welcome to the era where artificial intelligence (AI) isn't just a futuristic concept; it's a groundbreaking tool in business. What better way to gain that knowledge than by harnessing the capabilities of AI in your competitive analysis efforts? In this article, we're going to explore 10 ingenious ways you can leverage AI to supercharge your competitive analysis. 

No matter how glued we are to our phones all day, people will still crave quality content from brands, influencers, and connections. For brands, content is a cost-effective way to attract prospective customers and nudge them into finally converting. That’s why content creation should be at the top of your to-do list. However, creating good content is incredibly hard. This is where your competitors can help. You need content marketing competitor analysis. We’re here to show you how from why it’s important to what content pieces to gather to how to audit and analyze their content marketing.

Your website may be the heart of your online presence, but how does it measure up to your competitors? Without the right insights, it’s easy to lose traffic, miss out on potential customers, or watch your competitors take the lead in search results and conversions. That’s where comparing your website to a competitor’s becomes crucial. But this can feel overwhelming if you don’t know where to start. In this guide, we’ll show you step-by-step how to perform a website comparison effectively. With these insights, you’ll be equipped to make data-driven improvements, stay ahead of the competition, and turn your website into a conversion machine.

If business is like race, competitor analysis is like a prized thoroughbred that will carry you to the finish line, outpacing your competitors as you go. But competitor analysis is a broad practice. There are several frameworks to choose from, depending on your needs. In this article, we’ll explore the different types of competitor analysis frameworks so you can choose the most ideal for your business and use it to improve and benchmark yourself against the competition.

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.