Email Marketing Resources

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.

Email Marketing Best Practices by Coffee DTC Brands

New Coffee brands are introducing new products, new flavors, new consumption mode - and, in a way, transforming the way people purchase and drink coffee. So, how do these brands adapt their digital marketing strategies to promote their unique offerings - and especially their newsletters communications and email marketing strategy: it’s one of the few channels you can fully own to engage and retain your audience, so we better cherish it!

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions. 

10 Best Subject Lines For Bag Brands

Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!

10 Labor Day Email Ideas for Your Marketing Campaigns

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle.

10 Effective Ecommerce Email Marketing Automation Flows

Manually sending emails to your contact list is counterproductive and overwhelming. Thankfully, email automation takes care of these things for you and can be applied to any type of business, no matter how big or small. In this article, we’ll talk about what email marketing automation is and the best email marketing automation flows to set up for your ecommerce business.

10 Best Newsletter Ideas for the Holidays (2025)

Discover creative and engaging email newsletter ideas to connect with your audience during the holiday season.

10 Proven Ways to Improve Your Email Open Rates

After your email basics are in order, continuous improvement is what you’ll aim for. Improving email open rate is one of those things you’ll want to nudge towards.

Email Marketing Best Practices for the Jewelry Industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Email Marketing Best Practices for Travel Accessory Brands

With the uptick in travel comes the need for good luggage, an item that was once merely functional and meant to transport belongings but has now transformed into a style statement and marker of innovation and convenience. Marketing luggage and travel accessories requires a well-thought-out plan to stay ahead of the competition. We've packed up seven key ways to effectively showcase your unique selling points and target the right customer segments.

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Email Marketing & Ads for Jewelry Brands - Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.

Lunar New Year holiday email marketing

Best Email Journeys for a Product Launch

It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.

How to Create An Email Marketing Calendar

How to Create An Email Marketing Calendar With Panoramata in 10 Minutes (with Examples)

How to Start an Email Strategy For eCommerce

Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.

Garden Industry: Email Marketing Best Practices

Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.

How Can I Find My Competitor's Emails and Ads?

If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources. 

How to Launch New Products Successfully With Email Campaigns

Launch your new product using email marketing strategies and watch your revenue grow.

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable. 

13 Best Ways to Improve Your Email Marketing Campaigns

Optimizing email marketing newsletters is challenging in a time of short attention spans and overflowing inboxes. However, email remains the most cost-effective platform for reaching and nurturing your target audience. By learning from industry successes and implementing proven strategies, you can transform your email marketing campaigns and achieve better results. In this article, we’ll explore nine actionable ways to improve your email marketing efforts, helping you reach and engage your audience more effectively.

Eyewear Industry: Email Marketing Best Practices

Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.

Fitness Industry: Email Marketing Best Practices

Fitness is health, right? But it doesn’t mean that promoting fitness products and services is easy. It always comes with challenges like targeting the right audience, promoting innovative products and workout regimens, and staying ahead of the competition.

Snacks Industry: Best Email Marketing Strategies

Mindless snacking has now become mindful and healthy. The snacks industry has experienced heightened competition as more and more brands are reshaping the way snacks are purchased and consumed. 

Abandoned Cart Email: Examples and Best Practices

Learn how to rescue abandoned carts and lure shoppers back with these examples and tips.

Pet Food Industry: Email Ideas and Best Practices

Pet ownership is continuously rising which means pet products, especially pet food, are booming as well. Pet food brands try to differentiate themselves by introducing new product formulas, expanding their range of varieties, and offering convenient consumption options, revolutionizing the way pet parents purchase and receive their pets' food.

Best Websites for Email Design Inspiration in 2023

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

Furniture Industry: Email Marketing Best Practices

Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.

Cookware Industry: Best Email Marketing Strategies

The growing need for product innovation, safe and sustainable materials, and modern cooking techniques highlights the need for great cookware solutions.This change is reshaping the culinary experience, prompting a closer look at how cookware brands tailor their digital marketing approaches to differentiate themselves and win over customers.

Yoga Apparel Industry: Top Email Marketing Tactics

If you’re keeping up at the very slightest with health and fitness, you might have noticed the steady increase in the number of practitioners and yoga lovers around the world. If your revenue is stuck in a downward dog trajectory, this article will help you turn the tables so you can outwit your competitors and shine a light on your awesome products. 

Reward Your VIP Customers with These Email Examples

Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.

5 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.

How to Write Good Email Ecommerce Newsletters [5 Tips]

Email newsletters have a place in your overall email marketing strategy. This is what good email newsletters help you achieve:

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Best Staff Picks Email Examples

A Staff Picks email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

Summer Email Marketing Ideas And Templates Ready To Use!

Struggling with summer email marketing? Discover creative campaign ideas, proven templates, and expert tips to boost engagement and drive conversions this season.

Haircare Industry: Top Email Marketing Ideas and Examples

Haircare brands have been experiencing significant growth and competition over the past few years, in marketing where retention rates are usually higher than in other industries. With more acquisition and retention channels available for any brand, it's easy to connect with customers. But it's hard to do it the right way. As the needs for haircare are always divided into sub-niches (long, short, dyed, curly, wavy, coiled, straight hair, etc.), there is room for plenty of effective marketing strategies.

Mattress and Bed Industry: Email Marketing Best Practices

As the importance of quality sleep and overall well-being is becoming more of a priority for consumers, the mattress and bedding industry has seen significant growth. This has led to the the emergence of DTC sleep brands, which are creating fresh business models, and finding new acquisition channels to sell sleep essentials. These brands strive to offer innovative solutions aligned with the industry's evolution towards enhancing the sleep experience.

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

The best search engine for email newsletter inspiration and tracking

Do you still sign up for your competitors' email newsletters? Spying on what your competitors are doing with their emails doesn't have to be tedious. That’s why Panoramata has a dedicated search engine for email newsletters, so you can plan email campaigns ten times faster and find inspiration in one place. 

8 Resources to Find Email Marketing Inspiration

You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands. 

Food Industry Email Subject Line Inspiration to Drive Opens

We dove deep into the most mouthwatering and enticing subject lines used by food brands. Use these ideas for your next email!

How to Use Comparisons In Email Marketing [Updated for 2025]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

How to Write Ecommerce Emails That Work: Advice and Processes

How do you write ecommerce emails that hook readers in? This article will shed light on the best practices for emails that drive sales and engage your target audience. 

30 Email Marketing Campaigns Every Ecommerce Brand Should Have

Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP. 

9 Terrifyingly Good Halloween Email Marketing Examples

October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.

Underwear Brands: Best Email Marketing Strategies [+ Examples]

Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.

5 Veterans Day Marketing Campaign Ideas to Spice Up Your Emails

As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.

World Kindness Day ideas to share with your email subscribers

We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. ‍Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers. 

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

Looking for abandoned Cart subject lines? Want to set your automated retargeting emails on fire? Get some ideas from at least different abandoned cart email subject lines that’ll make your non-shoppers come back and buy.

Discount Code Email: 20 Ways to Send A Promotion to Your Audience

There's a secret weapon in your arsenal that can cut through the noise and grab your customers' attention…Discount code emails! We’ll show you great examples of discount code emails to send to your newsletter subscribers and why they work. 

How to Analyze Email Marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

How to Build an Email Marketing Strategy for Ecommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.

How to use reviews in your ads and emails to increase social proof

How to decide on the right tools (CRM, Platforms & Email marketing)

Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business. 

What to Ask When Hiring an Email Marketing Agency for Your eCommerce?

If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).

14 Questions to Ask When Hiring an Email Marketing Agency for Ecommerce

An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.

Guide to Transactional Emails & Types of Transactional Emails To Create

Transactional emails are the bread and butter of eCommerce. ‍They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business). 

How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]

Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.

Welcome Flow Email Examples and Best Practices for the Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.

15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]

A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business. 

7 Abandoned Cart Email Ideas for Fashion Brands (with Examples and Tips)

We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.

Stop Losing Customers: A Guide to Retention Email Sequences

The part art and part science aspect of how to use repeat sales email sequences.This is where a wee bit of stickiness, determination, and some care is required (on top of everything else you do to make your email campaigns succeed and work for your business). 

Proven Black Friday Strategies for Fashion Brands

Brainstorming Black Friday ideas for your clothing brand? We've compiled tried and true tactics to boost your sales during this busy season. Read on for some really good examples from top clothing retailers.

Tracksmith Marketing Strategy - Their best emails, ads and marketing strategy

Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

Lululemon Marketing Strategy: 6 Best Practices From Their Website, Emails, and Ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Back to School: What To Put In Email Marketing Calendars [+ Inspiration & Examples]

Back to School is a prime season for retailers and eCommerce businesses (and the product categories vary from regular school supplies, all the way to electronics, apparel, footwear, and more).

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.

17 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, from renowned figures, and your brand.

Fenty Beauty Email Marketing Strategy: Effective Subject Lines and 4 Winning Automations

If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.

Discover Creative Ideas for Introducing Your Product through Emails Newsletters and Flows

In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.

Monoware marketing strategies - inspirations for building brand identity, emails and journal content

Today, we'll take you to some interesting marketing styles from Monoware, a tableware brand. Get inspired as you read on - learn how they position their brand to the market, and how they hook their audience with engaging content.